Keep Your Personal Brand’s Website Safe From a Cyber Attack
Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both time and money.
What types of activity are you currently monitoring from the back end? Your brand can increase your security level and help prevent an attack with the right tools and knowledge.
It’s time …
Are you Talking Past Each Other?
Too often these days we end up talking past each other.
When the other person is talking to often we are thinking about what we want to say next or what we missed saying the last time we had our opportunity to talk.
That is a classic case of talking past each other.
What can …
How to Interview With the PC
And you thought a phone interview is challenging. How about the next phase, which will involve using Webcam also known as video technology? Many major employers have become more sophisticated in the use of such technology and are using the services of companies like Interview Stream for Webcam interviewing. The Webcam is an additional selection …
Phrases to Avoid at Work
The choice of words is very important when you are expressing yourself. Especially at work, you need a maintain a positive and can-do attitude. Therefore, you need to be careful when you are conveying your message to your coworkers. Below you can find the phrases to avoid at work in order to prevent the negativity …
How Thought Leadership Differs From Being a Brand Influencer
When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.
How can your brand project the right image? By knowing exactly where to focus your …
Working Without Vacation Drains Your Career
Summer is already here and soon employees will start thinking about vacation. However, according to Glassdoor’s recent study, 54% of Americans only used half of their vacation days during the past 12 months. Only 23% of them used all of their vacation days. Employees do not want to use all of their vacation days because …
Time for a Personal Re-Brand? Here’s What You Need to Know.
The 3 transformative steps every personal brand should follow
It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a …
Use Email Segmenting to Improve Your Marketing and Communication
Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales.
There are several ways that a segmented strategy can work for your brand, which should be well suited …
Tips for Finding a Job in the Hidden Job Market
In the current job market, it’s not unusual for people to be looking for jobs over many months. It’s a very competitive market, and job openings are few. This situation is amplified by the herd mentality whereby people deploy the job search strategies commonly used in the past. For example, asking people about their target …
Sales Lessons Learned
Selling anything to anyone is a very hard thing to do. Once you get out of your comfort zone and get used to sales, you learn a lot of life lessons. Below you can find 5 of them.
It is the stories that sell: Products don’t sell by themselves. You need to back them up…