Give Your Personal Brand a Boost with Blogging
A professional blog on your website is just the beginning to building your personal brand, and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines.
So how exactly does blogging allow brands to attract more loyal customers? The process is straightforward …
Capitalizing on The War for Talent
There is a hot conversation going on in a lot of businesses.
Most every business is facing a challenge related to hiring, retaining and training employees.
And, if they don’t feel the pain now they will in a few years. It is estimated that by 2020 there will be shortfall of 18 million people to …
Unhappy at Work? You’re Not Alone!
If you’re somewhat less than enthusiastic about getting up each workday and heading off to your job, you’ve certainly got a lot of company. According to the latest job satisfaction survey (published in June 2014) by The Conference Board, a global, independent business membership and research association, even though job satisfaction levels currently are the …
Is Your Elevator Pitch Working?
I frequent job search networking groups where people stand up and recite what’s called the elevator pitch. Ideally, people are supposed to be able to concisely sum up unique professional aspects about themselves in a way that intrigues and excites listeners so that the listeners will want to connect later—for mutual benefit—with the one giving …
Grow Your Personal Brand’s Network with an Autoresponder
If your personal brand has a professional website this is just the first step to unlocking all of its potential. In order to be effective there must be a way to capture leads and create opportunities.
So what is one way to communicate with your audience? By implementing a personalized auto response email that is …
Can the Corporate Brain Drain Be Reversed?
A few weeks ago, a close relative of mine (a Gen Xer) resigned his $130,000 a year job. He is a software architect, a profession in short supply.
Why did he resign his job? Here are a few reasons: He felt the company management was dysfunctional; the company was milking an antiquated technology; the product …
How to Have the BEST Jobs Find You!
Wouldn’t it be GREAT if you could have a steady stream of up-to-date, current and relevant information about jobs, really good jobs, as well as information about the people doing the actual hiring, coming directly to you on a regular basis? Well, there is indeed a way you can do precisely that, by setting up …
Are You In The Right Profession?
As a career coach, at times I am being asked for advice, whether the person is a good fit for what they do professionally or want to do in the future? Often I refer such a case to my business partner who is a well-qualified and very experienced career counselor who meets with clients several …
You, Steve Carell, Will Ferrell, and Seth Rogen?
“We made up all our lines,” Seth Rogen remembered of Apatow’s 2005 flick, “The 40-Year-Old-Virgin.” A lot of the stuff was just us talking to each other and trying to make each other laugh, knowing that we had the freedom to say whatever we wanted. It looks very natural, because we honestly didn’t know what …
3 Ways To Focus Your Networking For Success
Having to run a business can take someone through the mufti-tasking Olympics on top of being an emotional roller coaster. How do you stay on top of all the marketing you’re doing?
I hope you’re measuring your marketing.
Be it for yourself as a personal brand or for your small business which is often an …