Personal Branding Toolkit – Part 4: Cover Letters
Let’s face it, most job seekers are too lazy to include a cover letter as part of their marketing kit, in addition to a simple resume. Recruiters know this, which means writing a cover letter is essential to proving to them you are that much more serious about the position. People feel that they should …
The Truth Shall Set You FREE Corporate America!
The days of holding criticism back are banished. Forget about it! Now, with the click of a mouse, you know the ins and outs of any company. As the user, YOU are given the ability to fully examine any company based on what’s viewable online. This could be a few corporate blogs (with spokespeople), a …
Schawbel Report: The Current State of Personal Branding [July 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it’s all very important to your personal brand …
Perform a People Search Instead of a Job Search
Are you sick and tired of applying for jobs? Did you know that 80% of jobs are never even advertised? How about if I told you that only 10% of jobs come from sending a blind resume? Most jobs are filled before you even interview for them. What HR doesn’t tell you is that they …
The Future of Your Personal eBrand is a URL
[youtube=http://youtube.com/watch?v=Yv9VQXTHmwY] Subscribe to my podcast series
The future
I’m still holding onto my future prediction that instead of a resume, video resume, cover letter, portfolio, paper business card, and references document, your personal eBrand will exist as a single URL. You won’t be able to toss 10 different URL’s to hiring managers because they don’t …
The Theory of eBrand Attraction
[youtube=http://www.youtube.com/watch?v=XneyHqP4AEY]
Out of everything I’ve learning on my personal branding journey, the Theory of eBrand Attraction is one of the most significant. I say this because the whole idea of eBranding is to expose exactly who you are, in a very authentic way, to the world. When this occurs, there are those that are attracted …
College Students Fail When They Ask For Jobs Instead Of Relationships
Within 24 hours, I’ve been given the impression that college students ask for jobs from alumni, without trying to start a relationship or at least network. I just got through speaking with one of my friends who is a freshman in college and we have a networking event today for our fraternity and he goes …
Personal Brand Stereotypes #6: Ageism Puts Gen-Y in Danger
I hope everyone is enjoying this personal brand stereotype series. I think a lot of encounters we have with others go unnoticed and some of the ways we react to physical appearance can either hurt or help another person. The funny thing with personal branding is that sometimes you have little to no control over …
New Tool Reveals Job Trends for Your Search Terms
Simply Hired is a vertical job search aggregator that takes your search terms and gives you results that are pooled from various job banks on the internet. Their philosophy is to be the central hub for job listings online and today they announced a new tool that measures job trends over time. From July 2006 …
Boston University Students Open Their Eyes To a Brand You World
Yesterday I presented to students at Boston University. Most of the concepts and thoughts I mentioned during my talk where reflected in my previous presentation at the University of Massachusetts last week. The difference this time is that I decided to focus is more on the marketing and career development aspects of personal branding, while …