Category: Positioning

Career DevelopmentJob SearchMarketingPersonal BrandingPositioningSuccess Story

Job Seekers: Enhance Your Brand by Showing Your Skills

The job search isn’t what it used to be. That’s for sure.

In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.

In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …

Brand Yourself AsCareer DevelopmentJob SearchNetworkingPersonal BrandingPositioningRecruitment

Find Hidden Jobs Never Found on Traditional Job Boards

Quit wasting your time on the traditional job boards. The monstrously big career building boards. If that’s where you’re spending a lot of your job search, thinking that’s where you’re going to find your next job, you’re putting a lot of time and effort into a source with a very low rate of return. If …

Brand Yourself AsCareer DevelopmententrepreneurshipNetworkingPeoplePersonal BrandingPositioning

Pioneers Have Passion, Settlers Accept Stagnation

Do you have passion? Do you have something you love to do or want to achieve, and you are constantly working and thinking about how to get there? Or are you marching in place, content to be in motion without actually getting anywhere in life?

I’ve realized over the last few years how important passion …

Brand Yourself AsCareer DevelopmentJob SearchPeoplePersonal BrandingPositioningReputation ManagementSEO

Share a Famous Name? How Do You Brand Yourself?

Vanessa Williams needs help with personal branding.

No, not that Vanessa Williams. She’s already famous.

Rather, Vanessa Williams (@prpeep), a PR professional in Pennsylvania. Last week, she tweeted Dan Schawbel and said, “Hey – would LOVE to see a post on personal branding for those of us who share a famous person’s name.” So, here …

Career DevelopmententrepreneurshipNetworkingPeoplePositioning

What City is Best for Your Business, Your Life?

I just finished reading Richard Florida’s “Who’s Your City?”  It’s a cool book that takes a look at the impact of where you live on your professional and social opportunities.  Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit.

He also …

Brand Yourself AsentrepreneurshipPersonal BrandingPositioningSuccess Story

You Can’t Do What I Do and Neither Can I

This week I’m sharing this space with my friend, Bryan Clark. Bryan is a professional writer, blog editor and evangelist.  He has contributed to leading news properties and blogs in tech, entrepreneurship, finance, and the digital lifestyle.  He’s had work featured at Problogger.net and Enterpreneurs-Journey.com as well as offline publications such as The Chicago Tribune …

Career DevelopmentMarketingPersonal BrandingPositioningReputation Management

Writers Need to Promote Themselves, or Go Unread

Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.

Ev-ver.

Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …