Category: Positioning

Brand Mysteryguest postMarketingPersonal BrandingPositioningSuccess Strategies

Visual Thinking for Personal Branding Success

Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.

Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …

Career DevelopmentPersonal BrandingPositioningReputation Management

Enhance Your Brand Identity by Attending Conferences

While having an online presence is definitely important today, there’s still something about face-to-face connections that the Internet is lacking. That’s why attending conferences or professional development events can enhance your brand and awareness in a new way than social networking can.

In addition to meeting new people and growing your network, you can also:…

Personal BrandingPositioningReputation Management

A Cup of Coffee to Taking a Step Back

For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)

After relentlessly working on your personal brand for weeks upon months – and for some, …

Personal BrandingPositioningReputation ManagementSocial MediaSuccess Strategies

Twitter for Sports Stars: 5 Simple Rules To Follow

“Saying something stupid on Twitter is like making embarrassing remarks when your microphone’s still on – you only do it once.” Emma John

“…Players need to realize saying something on Twitter is the same as saying it to a reporter…” Gregg Rosenthal

If you follow any major sport, you know of at least one incident …