Maintaining Your Online Brand When Things Go Wrong
Business owners are always called upon to work hard to maintain their online brand. We have to think very carefully about the words we use and how they contribute to — or detract from — our brand recognition.
We’ll go to great lengths to create elaborate communication plans for our social media channels, website, and …
5 Simple Ways to Inject Humor to Transform Your Brand
It’s one thing to open a business and another thing to get people to notice your brand. We get it. The competition is stiff, and brands must find a way to stand out.
The good news is that there are many ways you can make your company stand out. Creating great content, for instance, is …
Is Branding Essential In User Interface-Friendly Design?
Whenever you hear the words “utterly, butterfly, delicious” or see a swoosh mark, what’s the first thing you think of? Be honest.
Whenever you hear those three words, you might naturally think of Amul, “The Taste of India.” Whenever you encounter that distinctive swoosh, recalling Nike to mind is natural.
This is what powerful branding …
How to Reach New Heights with Personal Branding
Your personal brand is a mix of who you are and how you’re unique in your field. Figuring out how to solidify your image requires attention to what others in your industry claim and digging deep into your personal values and practices. The persona your company has and your personal branding efforts work together but …
Social Media Branding Mistakes: 5 Common Pitfalls to Avoid
It can be immensely helpful to remind ourselves that social media branding mistakes happen in front of a worldwide audience. Avoiding them altogether is obviously the best strategy.
There are thousands of hard-working professionals trying to grow a strong, lasting online presence and personal brand. Many (if not most) turn to social media to achieve …
Best Practices When Writing a Personal Statement
It’s time to start the process of applying to grad school and you’ve been asked to submit an MBA personal statement. You recall that you had to do the same thing years ago when you applied to your undergraduate institution. So you’ve noticed, right off the bat, that most educational institutions require a personal statement …
6 Strategies to Improve Your Professional Image
How do personal habits, connections, communication skills, social media commentary, and follow-up with a personalized direct mail postcard combine to help fuel career success? All of these factors — and more — will prove critical when you begin building your own brand. Creating a personal brand means helping the world see you the way you …
Advice from Personal Branding Pro, Jason Hennessey
Whether you’re launching a business or embarking on the next chapter in your career, you’ll want to think about branding. It’s become essential, especially in the era of the Internet, social media, and the 24/7 news cycle. To be sure, you’ll find it tough to achieve genuine success (or build a company) without an understanding …
The Definitive Guide to Naming Your Personal Brand
Whether you’re a freelancer, business consultant, or an entrepreneur, your personal brand is the oil your lamp needs in these uncertain times, so make it a priority to understand:
Personal branding and its role in the market How to build a personal brand you’d be proud of Easy steps to naming your personal brand How…
6 Steps to Personal Branding for Managers
When you think of businesspeople who have built memorable personal brands, CEOs like Elon Musk and Oprah Winfrey come to mind. However, CEOs aren’t the only ones who can benefit from personal branding. Anyone in a supervisory role can boost their career through effective personal branding for managers.
How to Create Personal Branding for Managers…