Financial Services Branding: Where to Start
You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.
To be …
LinkedIn Branding? Definitely.
It’s easy to overlook LinkedIn branding when much online chatter focuses on the aesthetic features of social media. YouTube has the swagger and Instagram has the glam. But LinkedIn is where the rubber meets …
Memorable Brands
The founders of Tesla, Virgin, and Microsoft are world-famous. You get that, right? But why are they so famous? PR? Newspaper stories? Criminal records? No! They have impressed their personal brand upon …
The Future of Your Brand
How can you stand out in a crowded field of marketers? You need an action plan for the future of your brand.
You can establish a strong network — …
How to Boost Brand Awareness Online
Public recognition and trust have always been incredibly important in a business’s ability to succeed. However, in these modern days, with the constant expansion of the market, brand awareness can be the key to survival.
Customers have so many options now that only successful marketing campaigns and branding can differentiate one company from another. Thus, …
Branding Over Age 50
Clout, in turn, allows you to be influential, indispensable, and, most importantly, joyful at work. But personal branding is subtle, and it varies depending on your career stage and generation.
I’ve seen …
How This Book Can Help You Formulate Your Own Luck
Is luck a fluke? Or is it something more concrete and repeatable? If you ask serial entrepreneur Mark Lachance, he’ll assert that being lucky boils down to nothing more than repeating a formula.
It might sound crazy, the idea that you can somehow steer your way into luck. Yet Lachance swears that one reason he’s …
Blog: Build a Brand!
Personal branding blogging helps you to create your voice more precisely than social networking. It’s been proven time and time again.
Blogging allows your ideal client to learn more about you, …
6 Tips When Becoming a Brand Ambassador
A brand advocate or a brand ambassador is someone who promotes and represents a business in a positive manner. They are used by companies to create trust with an audience. They interact with potential customers, ultimately helping them to close more sales.
There are two different types of brand ambassadors. The first type is fans …
You (Already) Have a Brand!
It’s vital to establish a personal brand that advances your career and life. A solid personal brand may open doors and transform lives. But creating a personal brand isn’t simple.
Rather than …