Personal Branding Weekly – Have Strings Attached Always
I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …
How Long Will My Job Search Take?
I am often asked, “How long will my job search take?”
My answer is almost always, “It depends.”
I work, primarily, with experienced professionals—which is code for those over 50 years of age.
I tell them that a really short job search is three months. It takes almost three months for a company to decide …
Kick-start Your Week With A Happiness Regimen
Good habits are known to increase overall well-being and happiness; whether it’s engaging in exercise, meditation, or eating well, there are still days you may not feel jovial or serene. Everyone could benefit from jump starting their day with a healthy dose of happiness. As silly as it sounds, focusing on the simple fact that …
6 Ways to Get Your First Client
Encouraging referrals is the best way to grow your business. However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you.…
Growing Your Personal Brand Facebook Fan Page
A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile). Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on …
Word of Mouth Starts by Owning Your Contacts
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?
Word of Mouth marketing starts by owning your contactsEven those born within this last minute, already have a handful …
MS CEO: Open Mouth, Insert Foot
How many times in your life have you made some careless, ill-considered remark that had the effect of hurting, insulting or angering those around you? If you’re like me, this has probably occurred more than a few times! And, oh, how we usually wish we could immediately take back those words, or perhaps just curl …
Want a Better Career? Smile More.
I have been leading a volunteer job seeker workshop for the past six years. My mission in this workshop is to help active job seekers improve their job interview effectiveness.
By now, you are probably guessing that the first thing I tell the participants in my workshop is to smile more. This is also the …
What the Interviewer Wants to Know about You
Interviewers have a specific function to perform. They need to go through a selection process that identifies which one of the candidates called in for interviewing is the best one. But what does best mean in this context? What are the criteria involved in making this complex evaluation? After all, people are complex too, and …
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a …