A Single Email Can Make or Break Your Personal Brand
Today, I speak with Will Schwalbe, who is an author and long time publishing rockstar. One of the most overlooked aspects of one’s personal branding strategy is their use of email. Email is used a lot in our communications, sometimes more than phone and in-person meetings. If you don’t brand yourself properly in every single …
A Journey into the Mind of a New York Times Reporter
Today, I speak with Sarah Lyall, who is a reporter in London for the New York Times. I try and get in her head about social media’s impact on traditional media, as well as how to be a successful journalist, and the importance of breaking from from your geography to work abroad.
What is your …
Exclusive Interview with NY Times Bestselling Author Dan Ariely
Today, I spoke with Dan Ariely, who is a professor at MIT and Duke University, as well as a New York Times bestselling author. This made for a very interesting interview and it’s in both podcast and written form below. You will learn about some of the irrational behavior we do on a reoccuring basis …
Uncovering Many Brand Misconceptions with Martin Lindstrom
Today, I speak with Martin Lindstrom, who is one of the premier branding legends. He spends a lot of his time consulting Fortune 500 clients, speaking, writing books and researching trends in branding. During this interview he uncovers some brand misconceptions and reveals the truth, using his experience and research.
Martin, in your words, what …
Success Story: Accept a Facebook Friend Request and a New Job
I love hearing your personal branding success stories, so if you have one, please email me ([email protected]) and I’ll post it on this blog.
Today’s source of inspiration comes from one of my good friends, Scott Bradley. Scott, just like Jason Alba, Ann Handley, Chris Russell, Tiffany Monhollon, Adam Salamon, Rebecca Thorman, Paul Gillin, Drew …
Need a Source of Inspiration to Stand Above the Poor Economy?
Today, I interview John Seabrook, who is a writer for The New Yorker and book author. The theme for today is inspiration. I think everyone needs some inspiration in their lives to get them through the good and bad times. The problem many people have is that they don’t know where to find inspiration, in …
Conquer Fear and Add the Leadership Attribute to Your Brand
Today, I interview Larina Kase, who is a speaker and New York Times bestselling author. Today, the topic is conquering fear, rising to the occasion and obtaining leadership skills. It’s challenging to break yourself out of your comfort zone and try new things, especially when it’s in our DNA. Larina is going to explain how …
Learn How to Brand Yourself From a Rabbi!
Today, I interview Rabbi Levi Brackman about what Judaism can teach us about personal branding and how to become more successful in business. We talk about how “spiritual entrepreneurship” and how you can take concepts in the Torah and apply them to real life business situations. I also asked him questions about perception and Jewish …
Interview With a Coca-Cola Executive About Personal Branding
Today, I spoke with Jerry Wilson, who is an executive with The Coca-Cola Company, which is the leading global brand. During this conversation we touch on the basics of personal branding, how both Coca-Cola and Jerry have built their brands co-jointly, how to build your brand whether you’re a college student or CEO and how …
Give a Millennial a Trophy and They’ll Work For You
Today, I spoke with Ron Alsop, who has been a Wall Street Journal Columnist and author for a while now. One of the most written about topics in the world today is my generation, the millennials (also known as Gen-Y). Ron shares some great insight on what my generation demands from companies and how companies …