Category: People

Book ReviewseBrandInterviewPeoplePersonal BrandingReputation ManagementSocial Media

Personal Branding Interview: Adam Penenberg

Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company.  In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …

Book ReviewsCareer DevelopmentInterviewMarketingNetworkingPeoplePersonal BrandingReputation ManagementSuccess Strategies

Personal Branding Interview: Frances Cole Jones

Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal Branding

Personal Branding Interview: Kevin Maney

Today, I spoke to Kevin Maney, who is a journalist at Fortune, The Atlantic, Fast Company and other magazines.  He just released his latest book called Trade-Off: Why Some Things Catch On, and Others Don’t.  In this interview, Kevin explains how convenience and fidelity impact purchasing decisions, products that have succeeded and failed based on …

Book ReviewsCorporate BrandingeBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Paul Dunay

Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya.  In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …