The Future of Your Searchable Brand – With or Without Google?
The DLD conference was yesterday and it was held in Munich. The highlight of the event (Thanks TechCrunch) was a session called “Humans Disrupting Algorithms,” in which David Kirkpatrick of Fortune spoke with Jimmy Wales and Jason Calacanis. Jimmy has developed a beta of Wikia Search, whereas Jason Calacanis has been running Mahalo for a …
2007 – A Personal Branding Year in Review
I want to wish everyone a happy new year and am excited at what’s to come in 2008. Issue 3 of Personal Branding Magazine will launch on February 1st and my book will be published by the end of this year (crossing fingers). To start the year off, I’m taking a much needed vacation to …
The Most Significant Personal Branding Statistic of 2007
Pew Internet and American Life Project reported on December 16th that 18% of working college graduates said that their employer expects some form of self-marketing online as part of their job.
Reading this part of the research report made my day, as it is highly in favor of personal branding. I’m not surprised at all …
The Portable Brand: Communicate and View People Wherever You Go
One of my predictions for 2008 and beyond is that our online brands will transition from email to blog and become portable. Not only that but they will be fully mobile and viewable by anyone at anytime. Again, those who don’t build a thorough and Google’able presence online will suffer from reach, but gain from …
Your Searchable Brand on Google is Finally in Your Control…or is it?
What if you had preferences as to which results were returned for each keyword you searched for in Google? Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down. For instance, if you Google’d yourself and had your blog listed 1st and …
TechCrunch Boston – In Review
Michael Arrington introducing the event More Pictures
Friday night was the first ever TechCrunch Boston event, held at The Estate nightclub. After a long day at work, starting at 5:00am, I finally made it to the event at 7:00pm and was amazed at how many people were there[800]. As soon as I walked in, I …
Re-branding Phase 4: The 2008 Personal Brand Awards
The 2007 Personal Brand Awards have come to a close. In light of the 10th Anniversary of Personal Branding, as well as the evolving online brand I’ve created, the 2008 Personal Brand Awards officially debut. In 2007, personal brands such as Rohit Bhargava, Carl Chapman, Team Unbeige, Jason Alba, Darren Rowse and Brett Farmiloe were …
10th Anniversary of Personal Branding – Global Telesummit
The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!
Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …
Re-branding Phase 3: Personal Branding Magazine 2.0
If you haven’t noticed or read my previous posts, I’ve been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging.
Here are my accomplishments thus far:
Phase 2:…What do EMC, Boston and Social Media have in common?
Me, Ann Handley, Jeremiah Owyang
If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to …