Category: News & Analysis

Shifts in work, technology, and culture continue to redefine professional identity.

Here we connect current developments to their broader implications
for careers and reputation.


The goal is insight that brings clarity and direction amid change.

Lifestyle & Habit BuildingNews & AnalysisRelationship Networking

10th Anniversary of Personal Branding – Global Telesummit

The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!

Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …

News & AnalysisBrand Identity & Self-DiscoverySocial Media

What do EMC, Boston and Social Media have in common?

Me, Ann Handley, Jeremiah Owyang

If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to …

News & AnalysisRelationship NetworkingSocial Media

Start spreading Truemors with Guy Kawasaki

Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors.  He explained how the goal with Truemors is to democratize and spread information.  First, from a “citizen journalist/editor” perspective it enables people to “tell the world”—within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you …

News & AnalysisPodcastsRelationship Networkingtv

Re-branding Phase 2: Personal Branding TV 2.0

I decided to make a post series about how I’m re-branding my entire “wordrobe” of personal branding sites. I feel this will help others who are either experiencing branding problems or are trying to reinvent their own site design/format. Also, it’s important to evolve your brand, so it doesn’t get stale, but remains consistent.  The …

Lifestyle & Habit BuildingNews & AnalysisRelationship Networking

24 Years of the Dan Schawbel Brand…happy birthday to me!

Today marks 24 years of my Personal Brand. What does this mean for me? Besides not being able to say that I’m 23 anymore, just about nothing. I’ve had a great year and met some really amazing people, such as Wendy Marx, Andrea Nierenberg, Neil Patel, Rohit Bhargava, Jeremiah Owyang, William Arruda, Guy Kawasaki and …