Category: News & Analysis

Shifts in work, technology, and culture continue to redefine professional identity.

Here we connect current developments to their broader implications
for careers and reputation.


The goal is insight that brings clarity and direction amid change.

Brand Identity & Self-DiscoverymagazineNews & AnalysisRelationship Networking

Call for Submissions for Personal Branding Magazine Issue 4: Due March 15th

Hurry up! I’m only accepting submissions for Personal Branding Magazine Issue 4 from now till March 15th. For this issue, I’m only accepting a total of 10 articles from outside sources. The other 12 will be content produced by our regular columnists. Due to the high volume of articles I receive, not every article will …

FuturesNews & AnalysisRelationship Networking

Google’s Social Graph API: The Future of Personal Brand Management

[youtube=http://www.youtube.com/watch?v=LabCylbapuM]

This video gives a glimpse of the future of our personal brand management.  I’ve talked before about how many social networks there are and how people quickly join them and secure their name.   There is far too many social networks and more are added each day.  We really need to be cautious about which …

FuturesNews & AnalysisPodcastsRelationship NetworkingSEO

The Future of Your Searchable Brand – With or Without Google?

The DLD conference was yesterday and it was held in Munich. The highlight of the event (Thanks TechCrunch) was a session called “Humans Disrupting Algorithms,” in which David Kirkpatrick of Fortune spoke with Jimmy Wales and Jason Calacanis. Jimmy has developed a beta of Wikia Search, whereas Jason Calacanis has been running Mahalo for a …

Lifestyle & Habit BuildingNews & AnalysisRelationship Networking

The Most Significant Personal Branding Statistic of 2007

Pew Internet and American Life Project reported on December 16th that 18% of working college graduates said that their employer expects some form of self-marketing online as part of their job.

Reading this part of the research report made my day, as it is highly in favor of personal branding. I’m not surprised at all …

FuturesNews & AnalysisRelationship NetworkingReputation Management

The Portable Brand: Communicate and View People Wherever You Go

One of my predictions for 2008 and beyond is that our online brands will transition from email to blog and become portable. Not only that but they will be fully mobile and viewable by anyone at anytime. Again, those who don’t build a thorough and Google’able presence online will suffer from reach, but gain from …

FuturesNews & AnalysisRelationship NetworkingReputation ManagementSEO

Your Searchable Brand on Google is Finally in Your Control…or is it?

What if you had preferences as to which results were returned for each keyword you searched for in Google?  Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down.  For instance, if you Google’d yourself and had your blog listed 1st and …

Lifestyle & Habit BuildingNews & AnalysisRelationship Networking

10th Anniversary of Personal Branding – Global Telesummit

The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!

Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …