Your Searchable Brand on Google is Finally in Your Control…or is it?
What if you had preferences as to which results were returned for each keyword you searched for in Google? Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down. For instance, if you Google’d yourself and had your blog listed 1st and …
TechCrunch Boston – In Review
Michael Arrington introducing the event More Pictures
Friday night was the first ever TechCrunch Boston event, held at The Estate nightclub. After a long day at work, starting at 5:00am, I finally made it to the event at 7:00pm and was amazed at how many people were there[800]. As soon as I walked in, I …
Re-branding Phase 4: The 2008 Personal Brand Awards
The 2007 Personal Brand Awards have come to a close. In light of the 10th Anniversary of Personal Branding, as well as the evolving online brand I’ve created, the 2008 Personal Brand Awards officially debut. In 2007, personal brands such as Rohit Bhargava, Carl Chapman, Team Unbeige, Jason Alba, Darren Rowse and Brett Farmiloe were …
10th Anniversary of Personal Branding – Global Telesummit
The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!
Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …
Re-branding Phase 3: Personal Branding Magazine 2.0
If you haven’t noticed or read my previous posts, I’ve been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging.
Here are my accomplishments thus far:
Phase 2:…What do EMC, Boston and Social Media have in common?
Me, Ann Handley, Jeremiah Owyang
If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to …
Start spreading Truemors with Guy Kawasaki
Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors. He explained how the goal with Truemors is to democratize and spread information. First, from a “citizen journalist/editor” perspective it enables people to “tell the world”—within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you …
Re-branding Phase 2: Personal Branding TV 2.0
I decided to make a post series about how I’m re-branding my entire “wordrobe” of personal branding sites. I feel this will help others who are either experiencing branding problems or are trying to reinvent their own site design/format. Also, it’s important to evolve your brand, so it doesn’t get stale, but remains consistent. The …
The origins of Personal Branding: 10th Anniversary Timeline
Personal Branding has come a long way since Tom Peter’s Fast Company article in 1997. I’m happy to say I’ve been apart of history, along with many others who share my passions. There are many other landmarks in the history of Personal Branding, but the one’s listed in the timeline above have helped further the …
Donald Trump’s Personal Brand extension into steaks
Donald Trump is a billionaire and world recognized brand. He is an entrepreneur, television personality and author of many books. I have even recognized him as a world class brand in the first issue of Personal Branding Magazine, which debuted on August 1st. He has invested billions of dollars in his brand, so that wherever …