Category: News & Analysis

Shifts in work, technology, and culture continue to redefine professional identity.

Here we connect current developments to their broader implications
for careers and reputation.


The goal is insight that brings clarity and direction amid change.

Communication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingNews & AnalysisRelationship NetworkingReputation ManagementSocial Media

REQUIRED: A Custom Facebook URL For Your Brand Name

Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to.  From my perspective, this is perhaps the most important news since Google released their profile pages a …

Brand Identity & Self-DiscoveryeBrandeventsguest postNews & AnalysisPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

All in all, last Friday was probably a good day for Dan Baum.

The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

At 1:46pm on May 8, Baum …

eBrandJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingMe 2.0News & AnalysisRelationship Networking

Me 2.0 is Officially Out Today – Purchase Your Copy Now!

Me 2.0 launches today!

Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites.  You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …

Brand Identity & Self-DiscoveryCommunication & NetworkingLifestyle & Habit BuildingmagazineMarketing & Personal BrandingNews & AnalysisRelationship Networking

Discover Your Brand With Issue 7 of Personal Branding Magazine

Personal Branding Magazine – Volume 2, Issue 3 Discover Your Brand Summary

Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …

Brand Identity & Self-DiscoveryCommunication & NetworkingNews & AnalysisPositioningPublic RelationsRelationship NetworkingReputation Management

President G.W. Bush: The Brand Challenge

He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …

Brand Identity & Self-DiscoveryMiscNews & AnalysisRelationship Networking

Welcome to the New and Improved Personal Branding Blog!

Today marks the first post on my redesigned blog. I’m very excited and have worked the past few months to make this happen for everyone. I’m going to go over my three part blog transition first, then explain where this is heading afterward.

In the beginning

My first blog was called Driven-To-Succeed and it was …

Corporate BrandingeBrandEmployer Brandinggen-yLifestyle & Habit BuildingNews & AnalysisRecruitment & Job SearchRelationship NetworkingSchawbel ReportSocial Media

Schawbel Report: The Current State of Personal Branding [December 2008]

A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …

Book ReviewsCommunication & NetworkingeventsLifestyle & Habit BuildingNews & AnalysisRelationship Networking

10/23/08: Personal Branding News and Recommendations

Personal branding news

Personal Branding Magazine

The big news next week is that the sample issue of Personal Branding Magazine Volume 2, Issue 2 comes out on Monday, for you to download free of charge. The full paid issue will be made available on November 1st. I will discuss this in depth next week and …