Category: News & Analysis

Shifts in work, technology, and culture continue to redefine professional identity.

Here we connect current developments to their broader implications
for careers and reputation.


The goal is insight that brings clarity and direction amid change.

Brand Identity & Self-DiscoveryCommunication & NetworkingNews & AnalysisPositioningPublic RelationsRelationship NetworkingReputation Management

President G.W. Bush: The Brand Challenge

He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …

Brand Identity & Self-DiscoveryMiscNews & AnalysisRelationship Networking

Welcome to the New and Improved Personal Branding Blog!

Today marks the first post on my redesigned blog. I’m very excited and have worked the past few months to make this happen for everyone. I’m going to go over my three part blog transition first, then explain where this is heading afterward.

In the beginning

My first blog was called Driven-To-Succeed and it was …

Corporate BrandingeBrandEmployer Brandinggen-yLifestyle & Habit BuildingNews & AnalysisRecruitment & Job SearchRelationship NetworkingSchawbel ReportSocial Media

Schawbel Report: The Current State of Personal Branding [December 2008]

A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …

Book ReviewsCommunication & NetworkingeventsLifestyle & Habit BuildingNews & AnalysisRelationship Networking

10/23/08: Personal Branding News and Recommendations

Personal branding news

Personal Branding Magazine

The big news next week is that the sample issue of Personal Branding Magazine Volume 2, Issue 2 comes out on Monday, for you to download free of charge. The full paid issue will be made available on November 1st. I will discuss this in depth next week and …

Book ReviewseventsNews & AnalysisRelationship Networking

9/19/08: Personal Branding News and Recommendations

Hot events

Brazen Boston

Brazen Careerist, a company started by Ryan Paugh, Ryan Healy and Penelope Trunk, is coming to my hometown (Boston). For those who haven’t heard of this company, they are an online community and career center for Gen-Y. The community boasts over 100 Gen-Y thought leader bloggers, whose combined insight and ideas …

Brand Identity & Self-DiscoveryCommunication & NetworkingLifestyle & Habit BuildingmagazineNews & AnalysisRelationship NetworkingSocial Media

8/1/08: Personal Branding News and Recommendations

It’s been quite a challenging week for me after getting a bad cold these past few days, but as they say “the show must go on.” Passion is a crazy thing, but it certainly allows me to keep going with all that I manage on a reoccurring basis. I have a lot of exciting announcements …