What verified recruiters mean for your job hunt in 2025
Have you ever hesitated before replying to a recruiter’s message, wondering if they’re real?
You’re not alone.
Over the past few years, the job market has shifted faster than anyone expected. AI tools rewrite resumes, job boards flood with listings, and social media messages blur the line between opportunity and scam.
In 2025, one phrase …
Google’s AI overviews face Italian complaint: how to keep your name visible
When was the last time you clicked past the first answer on Google? Most people stop at the summary on top. These days, that summary isn’t written by a journalist or a blogger—it’s written by artificial intelligence.
Google’s AI Overviews, which generate quick summaries in search results, are changing how people access information. But as …
Build a career that markets itself in the age of AI
Have you noticed how the lines between personal branding and professional credibility have blurred? A decade ago, a solid résumé and a good reputation in your network were enough.
Today, algorithms shape visibility. AI tools help people showcase their skills faster, smarter, and often louder. The question isn’t whether you’re qualified. It’s whether the world …
LinkedIn’s new Open to Work fields: What notice period and salary sharing mean for your brand
Ever updated your LinkedIn profile and wondered what message you’re really sending? The “Open to Work” badge once gave a simple answer: you’re available.
But availability has layers — timing, readiness, and expectations.
LinkedIn’s newest update adds two optional fields to the “Open to Work” feature: notice period and salary expectations. This small change is …
VA Secretary ‘Scandal’ ‘Tempest in a Teapot’
I’m clearly on record as being a strong advocate for always telling the truth on one’s résumé, as well as when making any other statements or claims about one’s work history. (See Go Ask Brian: ‘Fudging’ Résumé Risky.) But in my opinion, the latest “scandal” involving VA Secretary Robert McDonald merely rises to the level …
Anderson Cooper Is Good For The Gay Brand
“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”
That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …
The Unemployment Numbers Don’t Add Up
I am a motivational author, trainer, and blogger… but when disinformation and miscommunication are released by the government to hide the truth, someone has to speak out! The latest unemployment rate, according to the government, fell from 9.4 percent to 9.0 percent last month. Hogwash !
Either the data is inaccurate or the government better …
Writing, Amazon.com, & Personal Branding Success in 2011
During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.
Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.
Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …
LeBron James: The Brand That Crossed The Line
LeBron James’s choice to leave the Cleveland Cavaliers for the Miami Heat is a major personal branding catastrophe. Not just because he’s leaving the place where he grew up, but because he did it on national TV to boost his own ego, at the expense of a team he’s been on for years. ESPN took …
Celebrity Branding Case Studies: Kanye West, Serena Williams & Joe Wilson
I just got back from New York City and today is my 26th birthday. I was going to blog about my time spent in New York, but I think I’ll save that for another day. I would have also blogged about my accomplishments to date and some future projects that you’ll be hearing about soon. …