20 Ways to Give to Enhance Your Personal Brand
Giving is on my mind lately, with the tragedy still unfolding in Haiti. Rob Key, CEO of social media marketing and communications agency Converseon, says you should “lead with altruism” and “come bearing gifts.” He’s referring to the use of social media by businesses, but I think the same rules should be applied when creating …
Personal Branding Magazine Issue 11 Seth Godin Interview Preview
For the February issue of Personal Branding Magazine, Seth Godin will grace the cover, with an exclusive and lengthy interview I conducted with him about his new book, Linchpin: Are You Indispensable. Out of all his bestselling books, this one is the closest related to personal branding because it focuses on becoming indispensable, meaning that …
Hey Mediocrity, You Can Eat Me
Mediocrity– a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.
I see it happening on a daily basis (even in my own company at times). …
3 Personal Branding Theses For The New World of Work
Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform. It’s all about survival …
Personal Branding Interview: Steve Garfield
Today, I spoke to Steve Garfield, who is the author of Get Seen: Online Video Secrets to Building Your Business and one of the leading edge experts in online video and blogging. In this interview, Steve talks about how he got started with online video, some video podcasting equipment for beginners, how he’s used videos …
Personal Branding Interview: Bob Burg
Today I spoke to Bob Burg, who is a highly sought-after speaker and the bestselling author of Endless Referrals, The Go-Giver and his upcoming book Go-Giver’s Sell More, which comes out on February 18th. In this interview, Bob talks about how to network by giving before receiving, talks about how he was inspired to write …
Job Boards And Their New Role in Your “Social” Job Search
If you’re a job seeker, or you were in the past, then you know what a job board is. It’s a database of “open” positions at companies looking to hire specific talent and they are searchable by multiple filters, such as geography and company name. They make money per job listing and have other advertising …
Should Auld Aquaintance Be Forgot?
Tonight we will celebrate the end of 2009 and herald in a new decade. From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”. Somewhere in the activities you are bound to hear the song “Auld Lang Syne”. It’s an old Scottish poem …
Talk About Who You Are Not What You Do
When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = …
Personal Branding Interview: Alan Collins
Today, I spoke to Alan Collins, who is author of Unwritten HR Rules: 21 Secrets for Attaining Awesome Career Success in Human Resources and a former Vice President of Human Resources at Pepsi. In this interview, Alan talks about employee referral programs, how HR has changed over the past decade and some trends to watch …