Economy of You: An Interview with Kimberly Palmer
Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and …
POWER of Branding: An Interview with J.D. Power
Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …
Taking Action: An Interview with LVLXIII CEO Antonio Brown
Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13’), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …
Rodeo Girl: An Interview with Darcy LaPier
Last week, I sat down in New York City with model-turned-rodeo queen Darcy LaPier, star of the new hit A&E reality series “Rodeo Girls.” Darcy has had an incredible career as a model, businesswoman, and now professional barrel racer. She has also been subjected to the wrath of tabloids as a result of a few …
Women Who Don’t Wait in Line: An Interview with Reshma Saujani
Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …
Video Presentations: One Easy Way to Keep Them Watching
Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …
Automation Doesn’t Mean Less Humanization
One of the biggest concerns about social networks is that they can quickly become time consuming. While they may be excellent places for networking, it takes time to generate and post new content regularly, especially if it eats into time that is allocated for other business related activities.
For this reason, automation elements have become …
5 Ways Improv Comedy Made Me a Better Marketer
In this article, you’ll learn…
– The basics of improv comedy, and how they can be applied to marketing
– How thinking like a comedian will inspire collaboration and creativity in your organization
By day, I am a Marketing Manager, and I truly enjoy what I do. After all, marketing has always been my passion, …
9 Lesser-Known Strategies for Building Your Brand’s Credibility
What’s your favorite little-known secret for building your brand’s recognizability… radio show? Writing a book? Leading a cause marketing campaign? Reality TV?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Keep Your Brand Name Intact When a Reporter Calls
What is your #1 tip for a nervous entrepreneur about to talk to a reporter for the first time?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …