Personal Branding and the Digital Economy
The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.
Change is inevitable – growth is a choiceThe world economy is in the process of going digital …
Brand Yourself Before Someone Else Brands You
Discovering your personal brand is the first step in the personal branding process for a reason. If you don’t know what you’re brand is then how are you going to convey it to the world? Your brand is what you will be known for. When your name or image is seen or heard, what will …
Personal Branding Interview: Paul Dunay
Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya. In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …
Personal Branding Interview: Kit Yarrow
Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …
Has the Word “Humble” Changed From Web 1.0 to Web 2.0?
A lot of people confuse personal branding with shameless self-promotion and for good reason. Personal branding involves letting your audience know that you exist, including your achievements, what you stand for and what you can provide to them. Branding would be ineffective if you just did it for a single day, which is why our …
Have You Prepared Your Book’s Marketing Plan?
Much has been written about book proposals. But, less has been written about book marketing plans.
This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable…or just published.
Proposal versus marketing planA book proposal is a direct-marketing document intended to persuade …
Position Yourself for the Career You Want Not the Job You Have
I prefer the term career over the term job. A job is a single occurrence, while a career is something built over the course of your life. A career is typically made up of many jobs. Sometimes they are interrelated and other times there is no real direction, therefore there are multiple careers leading to …
Personal Branding Interview: Julien Smith
Today, I spoke to Julien Smith, who is the New York Times bestselling co-author of Trust Agents, with Chris Brogan, and one of the first podcasters. Julien talks to us about what a trust agent is, why it’s important in the online world, and then gives some examples of trust agents. He also explains how …
Schawbel Report: The Current State of Personal Branding Worldwide [August 2009]
It’s already August and I haven’t done one of my reports this year, which is a shame because I did three last year. The point of each of these reports is to show you trends, insights and a lot of resources which will keep you in tune and up-to-date with the latest happenings in the …
Personal Branding Interview: Gary Vaynerchuk
Today, I spoke to Gary Vaynerchuk, who I also interviewed for the sixth issue of Personal Branding Magazine. This time, he’s back and his new book, Crush It!, is coming out soon. I caught up with Gary before his life becomes crazy and asked him questions about his marketing platform, traditional media against new media, …