Personal Branding Interview: Barbara Findlay Schenck
Today, I Spoke to Barbara Findlay Schenck, who is a marketing strategist and small business advocate, author of Small Business Marketing for Dummies and Selling Your Business for Dummies, and co-author of Branding for Dummies and Business Plans Kit for Dummies, Second Edition. In this interview, Barbara talks about branding, the brands that have stood …
6 Questions Your One Sheets Must Answer
One sheets must answer 6 important questions if want them to build your personal brand and successfully sell your speaking services to event planners and conference organizers.
One sheets, as I described in an earlier post, are single-page author marketing materials that authors use to build their brand, promote their books, and increase consulting, coaching, …
7 Tips to Boost the Clarity of Your Personal Brand
Whether they’re right or not, people form impressions of your personal brand based on the way you write – from emails, to web profiles, to proposals to cover letters. Today we’ll go over seven tips to improve your writing skills.
Impressions form fastReaders assume that if your…
Writing is sloppy: You don’t care about…Music Branding 2.0 Event Recap
Recently, I hosted the first Music Branding 2.0 event to a sold out crowd, which included an expert panel and a live rock band. I wanted to try something different with this event and I drew a connection between music, branding, and the internet. The focus of the event was on how artists can brand …
Using Design To Extend And Safeguard Your Brand
Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.
The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.
And, in many cases, a book …
Personal Re-Branding
Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …
Perception vs Reality in Social Media
Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).
Perception: a single unified awareness derived from sensory processes while a stimulus is present.…
Personal Branding Interview: Ivanka Trump
Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …
Using Chapter Titles to Build Your Personal Brand
Like the title and subtitle of your book, each chapter title can help you sell more books while building and promoting your personal brand.
Each chapter title provides you with a valuable opportunity to convince prospects that your book offers excellent value, while reinforcing your subject area expert position as a valuable resource to help …
Business is Always About Connection. Period.
I ran across this quote the other day from Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …