Category: Marketing

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Personal Branding Interview: Ivanka Trump

Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …

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Using Chapter Titles to Build Your Personal Brand

Like the title and subtitle of your book, each chapter title can help you sell more books while building and promoting your personal brand.

Each chapter title provides you with a valuable opportunity to convince prospects that your book offers excellent value, while reinforcing your subject area expert position as a valuable resource to help …

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Business is Always About Connection. Period.

I ran across this quote the other day from Mzinga CEO Barry Libert:

“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”

Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …

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Personal Branding Interview: Harrison Monarth

Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core …

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4 Step Personal Branding With Google Buzz

Google Buzz has been talked about nonstop since it came out, from Fox News to NPR and back again. Stories typically range from security flaws to tips on how to best use the new social network. Buzz is Google’s current attempt to have a social network and compete against the likes of Facebook. What’s different …

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Personal Branding Magazine Issue 11 Seth Godin Interview Preview

For the February issue of Personal Branding Magazine, Seth Godin will grace the cover, with an exclusive and lengthy interview I conducted with him about his new book, Linchpin: Are You Indispensable. Out of all his bestselling books, this one is the closest related to personal branding because it focuses on becoming indispensable, meaning that …