Focus on Benefits and Buyer Motivation to Make Sales
One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …
Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Brand Check-Up: 4 Questions to Ask Your Market
Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …
Personal Branding for New Real Estate Agents (Guest Post)
Today’s guest post is by Sabrina Clark, Director of Marketing and Corporate Communications with BrandYourself.
New Real Estate Agents: How Your Personal Brand Can Help You Get AheadWhether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a …
Find and Establish a Relationship With Your Social Influencers
A business cannot thrive without customers and customers cannot come to your business unless they know about it.
Without connections, you lack the social network to establish your net worth and social proof. [tweet this]
This is where marketing comes in, and word of mouth is one of the best ways to market a business …
How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …
Does Your Customer Service Policy Support Your Brand Vision?
Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing …
Strong Tactics for Your Personal Brand
In this time and age where more and more businesses are integrating blogging in their marketing strategies, it becomes harder to stand out, given the hundreds, if not millions, of blog posts published on a daily basis.
You must have a blog that contains not only quality content, but also one that’s attractive, and has …
Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …