Oh My Stars! YouTube Style
YouTube’s Next Up stars are an elite group of lip-dubbing, indie-band interviewing, and action-comedy producing grassroots talent pulling in okay bucks from not only YouTube’s partners program, but also a cash prize that came from making the YouTube Next Up list.
No one is suggesting that being a YouTube phenomenon is a good job. Or, …
Should You Show Your Stripes? Politics & Your Personal Brand
In this highly contentious election year, politics are everywhere. Surf the web, flip the channels, or tune your radio and right before your very eyes or ears talking heads everywhere are dissecting and opining on politics in the U.S. and the 2012 Presidential Election.
According to the Pew Research Center, the political climate in the …
14 Ways to Boost Your Brand and Help Charity
5 Steps to Master Managing People Older Than You
It was the first day of my first job right out of college. Despite all the group projects and being president of different clubs, there was nothing that could have prepared me for what sat in front of me. Literally sitting in front of me were 15 customer service reps, all older than me, half …
5 Tasks Every Successful Employee Masters
No matter what you do, you are going to be paid better if you take on these five additional tasks in your company. In addition, performing these tasks is akin to getting a work insurance policy, that is: play these five roles and guarantee your status as the most valuable member of your team.
1.…Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Personal Branding For A New Comedian
How can a comedian brand himself or herself, in order to win new fans and build a following that will get comedy club owners to book them?
I was asked that question recently by Jennifer Bianchi, a former lawyer turned comedian, who was wondering what she could do to win the attention of more fans.…