Senior Year In The “Real World”
For those who remember the good old days when we were still in school…
Freshman year is when you are just getting acclimated. Sophomore year, you start to figure things out and gain some confidence. Junior year is about hitting your stride and performing well, and then senior year is about planning for the next …
Your Personal Brand Toolbox: The Informational Interview
Your personal brand is based on two things: You and Your Target Audience.
You need to know a lot about both.
Identifying and understanding things about yourself: your personality, your strengths, your weaknesses, your signature, is a lot of work. It is work that can be done through introspection and consultations with trusted confidants.
Learning …
The Key To Strong Personal Brand: Having No “Buts”
About a year ago I received a promotion at work. The new position was an absolutely amazing opportunity and one that could teach me a lot and help me build many connections throughout my industry. It was also a position that I did not have all the ideal “qualifications” for. In other words, my boss …
What Makes You So Special?
It sounds like a snarky question, but the answer is the core to your personal brand.
What is it that you can do that no one else can? Maybe your technical skills enable you to soar above the crowd. Maybe you can get away with making jokes others can’t and help people smile while they …
Five Secrets To Write Outstanding Presentations
Want to write great presentations that leave your audience wanting more? Want to avoid Death By PowerPoint, but still need a slide deck?
The secret to outstanding presentationsHere are five secrets I use in creating outstanding presentations.
1) Start with the title.
I always start with titles similar to the ones I’ve done here …
How To Bounce Back From Personal Branding Disappointment
How you handle disappointment will play a major role in your personal branding success.
At some point or another, you may experience disappointment during your journey to personal branding success. An expected job offer may not materialize, your book may not sell as well as expected, or a recent marketing campaign may not attract qualified …
Corrosive Power Or Conscience?
The business of football got uglier when information about the bounty for pain scandal surfaced. This scandal is currently decimating the management, income, and personal brands of the New Orleans Saints. The ironically named Saints are not the only team of people to pool money and put people in the cross-hairs, in hopes of destroying …
Four Steps to Take When You’ve Been Downsized
When you have been downsized, the first inclination for many people is to hit the job boards and begin searching for their next job. But doing that right after a layoff or termination may be more difficult than you think. Many people start a new search before they’ve had a chance to prepare and unwind, …
The New Girl Nice
I had the opportunity to spend Friday afternoon and evening with Zooey Deschanel, star of the hit Fox show The New Girl. She filmed an upcoming episode at one of my companies’ locations, and the producers cast my business partner Jon Torerk and several of BioMechanixLA trainers in the show. I can’t give away too …
5 Ways to Find the Time for Personal Branding
You’re busy, I get it. You’ve got your job or school. You have a social life. You just don’t have a whole lot of time to do any of it to a great extent. You’re keeping up with Twitter and LinkedIn, and even Facebook, but you’re not able to do any real brand building. That …