Branding & Career Tips from The Apple Experience
Subtitled, Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo’s The Apple Experience is an engaging, anecdote-filled analysis of The Apple Stores, and how the customer loyalty they create builds-upon–and …
Career Advice from HBR: Zig, Zag, Zoom!
In this month’s Harvard Business Review, global search executive Claudio Fernandez Araoz listed nine winning qualities when it comes to evaluating a candidate’s leadership potential.
– Flexibility
– Empathy
– Organizational awareness
– Relationship management
– Curiosity
– Insight
– Inspiration
– Determination
– Motivation
What’s even more interesting is that top-level recruiters are also …
8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …
Build Your Brand on a Shoestring Budget
How can you build your brand when you’re on such a thin shoestring budget that you don’t even have a smartphone, and having an Internet connection at home is difficult. Is it even possible to establish your brand online? You bet. Here are a few ways you can do some personal branding while you’re keeping …
Think Globally: Get Outside of Your “Four Walls”
With the Olympics in London underway, there is a wave of global consciousness that seems to run through many of us. Whether it is being inspired by the stories of the Olympians competing from all corners of the globe, or it’s being exposed to new cultures and ideas, a rare level of consciousness is in …
4 Common Resume Personal Branding Mistakes
As we discussed in my 7/16/12 column, your resume brands you, whether you like it or not. Don’t let it become one of your personal branding mistakes .
As TheLadders.com recent eye mapping study so clearly showed us, resume readers make a decision within the first 4 – 6 seconds if your resume bears further …
Expect the Unexpected: Good Interviewers Ask Follow Up Questions
As an interviewer, it always amazes me how often I trip people up by asking follow up questions. It seems all of these interview prep books and websites like to just list out questions and canned answers but they don’t prepare job seekers for the possibility that the person conducting the interview is going to …
Some Hiring Managers Are Doing It Wrong
As someone who has been on many a job search, I can tell you that the way people in this country are hired is broken. And the parts that aren’t broken, are needlessly rude and disrespectful.
1. Hiring managers insist on receiving paper résumés in the mail.
Paper résumés?! Seriously?! Who the hell still uses …
Are You Out of Your Right Mind?
If you are talented, hardworking and ambitious – why aren’t you in the career position or business that truly actualizes you? What has gone wrong with the way you manage your work life? Why are so many people ignoring you, turning you down or letting you go?
If it’s happened once or twice in your …
Job Seekers: Branding Yourself As A Generalist Doesn’t Work
It used to be, the further you got in your career, the more you described yourself as a generalist.
You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.
The generalist…