Unexpected: What Happened 6 Months Since Publishing My Ebook
6 months ago on June 12, 2012, I published my multimedia ebook Camera Ready: How to Present Your Best Self and Ideas On Air or Online.
After having two kids and “leaning back” in my career (as Anne-Marie Slaughter and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple of years, I …
Personal Branding for Voice Actors
Voice acting is such a specialized niche that it’s hard to stand out in the field. Not because there are so many, but because the field is so small and most of the people are already connected. It’s a tough racket to break into.
But that doesn’t mean you shouldn’t try. If you’re an …
Learning to Ask Questions Like a Contrarian
Looking for the other side of the story may not always be easy or fashionable. However, sometimes looking for the other side of the story can lead to breakthroughs and insights that may have otherwise been overlooked. Taking a look at the opposite side of something is one aspect of taking a contrarian point of …
Success at Work or Failure? Make the call
Recently I was working on an initiative for my job that involved getting some feedback from an Executive Director at my company. I had emailed him, asking a couple of questions and requesting a meeting to discuss what I was working on.
Over a week went by without a response. I found out that he …
A New Job Under Your Tree?
If you could get the gift you REALLY want, then Santa would eat your plate of cookies after he dropped your dream job under the tree. (If the tree isn’t your thing, just insert whatever symbol of your faith or spiritual practice you’re celebrating).
Of course, when you wrote your gift wish list – you …
Applying Through Job Boards – Effect On Personal Branding
When you apply to a job through a job board, how does it affect your personal brand?
Do you think that applying through a job board makes you look like a superior candidate?
Most candidates don’t think that it makes a difference how they apply for a job – because hiring managers hire the most …
Enhance Your Brand with MOOCs
Have you ever wished you had gone to Harvard? Well now you can – by taking a MOOC! MOOC stands for “Massive Open Online Course” and Harvard has partnered with the Massachusetts Institute of Technology to create an online learning environment called edX. These two prestigious universities have joined forces to offer free non-credit courses …
What’s the Cash Value of Your Brand?
Coke. Southwest Airlines. You.
I’ve always thought there should be one simple, common sense way to value a corporate brand. It would be something like, “If everything burned down, what could we go to the bank and borrow based on owning the brand name?” In other words, what are the rights to the brand worth, …
Cover Letters – Poor Choice For Job Seeker Branding
Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …
Three Tricks to Get Your Email Opened
We all know that getting over the inbox hurdle can be a challenge. Whether you are trying to land an informational interview, a sales call or a job interview, getting your email opened is the first step to success.
The challenge is that people routinely get dozens – even hundreds – of emails in their …