Ditch the Pitch: An Interview with Steve Yastrow
Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales …
Aerodynamics of Yes: An Interview with Christian Capozzoli
Recently, I had the privilege of grabbing coffee with Christian Capozzoli, one of New York City’s top improvisational comedians, the author of the improv manual, Aerodynamics of Yes, and a member of the team “Bucky” at the famous Upright Citizen’s Brigade theater. In addition to his presence at UCB, Christian is a respected teacher for …
Countering the Damage of Sarcasm in Workplace Communication
At a specific time within my seminar on “The 7 Deadliest Communication Sins,” I take on the topic of sarcasm at work. Firstly, I ask two very important questions about audience members’ experience with regard to this specific issue as it impacts interpersonal communication and workplace communication.
These two questions are:
How many of you…Personal Branding Weekly – Your Insincere Brand
All business is personal and is built upon your relationships with individuals. People carry forth (or don’t) the mission of the brand in daily actions. A company’s brand is the mission in action put forth by a conglomeration of many personal brands.
I took the time to trace that relationship because so many brands are …
Side-Hustling: Chantel Waterbury, CEO of Chloe + Isabel
I recently had a chance to catch up with Chantel Waterbury, founder and CEO of Chloe + Isabel, an exciting jewelry company that employs merchandisers to build their brand. It is very popular with Millennials, and each merchandiser is essentially an entrepreneur “side-hustling” to bring in extra income, which makes Chantel an excellent addition to …
How to Improve Your Career in Your Free Time
How do you get ahead in the workplace?
Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …
Fit at Last: An Interview with Ken Blanchard
Recently, I had the opportunity to speak with Ken Blanchard, one of the most influential business leadership experts and author of the iconic One Minute Manager. His newest book, Fit at Last, demonstrates how his leadership techniques can be applied to achieving success and strengthening commitment by chronicling his journey to better health. We discussed …
Economy of You: An Interview with Kimberly Palmer
Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and …
Side-Hustling: Angelo Sotira, CEO of deviantART
Up next in the “Side-Hustle” series is Angelo Sotira, CEO of deviantART, an online community and marketplace for artists to showcase and sell their art that was founded in 2000. Angelo founded deviantART at the age of 19, but it wasn’t his first company. At the age of 15, he built and eventually sold a …
POWER of Branding: An Interview with J.D. Power
Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …