The Most Significant Personal Branding Statistic of 2007
Pew Internet and American Life Project reported on December 16th that 18% of working college graduates said that their employer expects some form of self-marketing online as part of their job.
Reading this part of the research report made my day, as it is highly in favor of personal branding. I’m not surprised at all …
2008 Personal Branding Predictions for the Future
Here are some trends I have personally seen in the workplace and throughout my personal branding studies. These are just a few of the one’s currently on my mind and there’s plenty more where this came from.
Have a prediction of your own? Leave a comment!
The rise of consultants. Personal brands within larger corporations…How Much is Your Personal Brand Worth?
Instead of matching your brand to a dollar amount; think of the market your serving. Not everyone needs your brand to accomplish A, B or C. Stay niche and don’t drift away from your personal brand. A marketing firm isn’t going to hire a veterinarian and a hospital isn’t going to hire a CFO. These …
Why Social Media Makes it Possible for Gen-y to Succeed
It’s challenging for members of the Gen-Y grouping to succeed without some pathway to Gen-X. Social media has emerged as a channel, by which Gen-Y can communicate with Gen-X, freely, readily and with scale.
Starting a blog is really a simple process, which doesn’t require much learning by members of Gen-Y because they are already …
Personal Branding Octopus Model of Relevancy
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …
10th Anniversary of Personal Branding – Global Telesummit
The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!
Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …
Video resumes will soon eliminate job interviews
The recruitment cycle is often so tedious, draining and time constraining for most companies. At fortune 500 companies, it may take months to screen, identify, filter, interview and accept a single candidate for a newly open position. A decade ago, after eliminating 80% of the applicants, companies would grant the remaining 20% a single interview. …
Personal Branding Workshop – Bentley College
Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking …
Personal Branding TV: Episode 8 – Changing Majors
[youtube=http://youtube.com/watch?v=UwG7GmmJM5Y]
Personal Branding TV (Episode 8 – Changing Majors)
This week, I discussed the topic of changing majors with a concerned student. This uncertainty occurs when a student is trying to unlock their personal brand. Without truly knowing what you want to do, it’s a challenge to plan ahead and know what type of job …
LinkedIn might have eliminated the need for traditional resumes
Most recruiting takes place online and because of this, our personal brands must be created and communicated using this popular medium. Traditional resumes are used during the screening and interview portions of the recruitment process. Recruiters have transitioned their candidate search from online and business fairs to social media marketing. Instead of accepting and reviewing …