Personal Branding Interview: Jonathan Littman
Today, I spoke to Jonathan Littman, who is a contributing editor for Playboy and the co-author of I Hate People. In this interview, Jonathan reviews five archetypes that populate corporate culture at every level (his new book has all ten). He goes over the Minute Man, the Smiley Face, Sheeple, Flimflams and Stop Signs and …
Why Numbers Are Important For Personal Branding
I would consider myself an ambassador for the “numbers game” on social networks. Authorities like Seth Godin object to going after numbers, while people such as Guy Kawasaki think that it’s all about numbers (especially on Twitter). I’m split in the middle right now, but I want to take time today to explain why numbers …
The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
Brand Yourself as an Expert to Survive the Future
Last week, I wrote a blog post called “6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert” and it quickly became the most popular post I’ve ever written on this blog (since October, 2006), with over 400 retweets and almost 60 comments. There were a few people who disagreed with my statements and …
Recent College Graduates Listen Up | Build Your Personal Brand
While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …
Personal Branding Interview: Debra Benton
Today, I spoke to Debra Benton, who is a speaker, consultant and author of the new book CEO Material: How to Be a Leader in Any Organization. In this interview, Debra talks about how you should view yourself, how to stand out as a leader, what leadership mistakes people make and the possibilities of demonstrating …
Advanced Techniques for Using LinkedIn to Change Careers
We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.
Industry ResearchFirst, use the search feature at the …
Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
Personal Branding Interview: Hugh MacLeod
Today, I spoke with Hugh MacLeod, who is a cartoonist and the author of Ignore Everybody. In this interview, Hugh briefly talks about his new book, how he got started drawing on the back of business cards, some creativity tips and how to inspire people with your ideas.
Hugh, can you explain the title of…Personal Branding Interview: Scott Anthony
Today, I spoke to Scott Anthony, who is president of Innosight and the author of The Silver Lining: An Innovation Playbook for Uncertain Times. In this interview, Scott talks about how companies can stay afloat today despite the economy, why companies need to stop some innovation efforts, some thoughts and tips on personal reinvention and …