The Five Laws of Being an Interesting Brand
The strategies and channels we’ve been using are becoming weapons of mass destruction and tools of great opportunity. We’ve seen brands, such as United Airlines, tarnished when a single person produces a YouTube video after a bad customer service experience. We’ve seen other brands succeed, such as Susan Boyle’s viral bonanza on the internet and …
Don’t Put Off Personal Branding to Focus on Keeping Your Job
Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.
They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their employees …
Personal Branding Video | Gary Vaynerchuk
I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …
The Difference Between Being Great at Your Job and Loving Your Job
My friend Jacob currently sells ads for a web 2.0 company. He’s a beast on the phone, relentless with customers, and has the highest client conversion rate out of anyone at his office. He’s darn good at selling, but you know what? He hates it. He walks into work every morning with his head down, …
The Personal Branding Success Triangle
I just got back from a short vacation in Atlanta, where I connected with a few friends and was actually able to unplug myself from the personal branding world. You probably noticed my lack of activity on Twitter and other social services as a result. I finally had the chance to reflect on the past …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
Personal Branding Interview: Bob Jennings
Today, I spoke with Bob Jennings, who is the coauthor of The Adversity Paradox. Bob views the poor economy as a transformational opportunity—those who emerge stronger will be the success stories of the future. In this interview, Bob talks about key traits that he looks for when hiring new employees, and more information on why …
REPORT: Professional Networking Dominates Job Boards
As you a already well aware, I believe that job boards won’t exist in the future and that the transaction between hiring managers and applicants will be completely networked. Therefore, your network will become your only insurance policy and people will become the ultimate asset to your career. You won’t be conducting a job search …
Personal Branding Interview: Gaylan Nielson
Today, I spoke to Gaylan Nielson, who is the co-author of FAKE WORK and the CEO of The Work Itself Group, Inc. In this interview, Gaylan explains what “Fake Work” is, why it exists, how companies can avoid it and then shares some examples. This information is important for companies and people who are looking …
Personal Branding Interview: Linda Bustos
Today, I spoke to Linda Bustos, who works for Elastic Path Software and is an award winning blogger at the Get Elastic eCommerce Blog. In this interview, Linda talks about inbound and outbound marketing, why personal branding is important to Gen-Y, shares her avatar advice and more.
What does it mean to ‘get elastic’?Though …