10 Personal Branding Predictions for 2010
Each year, I give my personal branding predictions in the December time frame, but this year, people are starting to ask me about the future earlier. In 2008, the focus was on behavior changes and in 2009, I concentrated on the economy and the struggle to protect your brand at all costs. This year, I’ve …
Personal Branding Interview: Robert Kiyosaki
Today, I spoke to Robert Kiyosaki, who is the author of the popular classic and international bestselling book, Rich Dad Poor Dad. He has sold tens of millions of copies of his books and his latest book is called, Conspiracy of The Rich. In this interview, Robert explains why now is the best time to …
Don’t Be a Negative Nancy!
In college, I had a friend who was always complaining about some aspect of her life. Her classes weren’t going right, a friend wasn’t being nice to her, and all the guys she met were jerks. Of course, she was great to talk to when I wanted to complain about something–but not a lot of …
A Personal Branding Tale Part 2
You have been working at your new job for six months and you are really enjoying being with this company. The job challenges you and you have responded to every challenge so far.
You have created a reputation for yourself with your co-workers as reliable, consistent and accountable. You have shown the ability to think …
How Book Titles Build Personal Brands, Pt. 1
Choosing the right title for your book is one of the most important decisions you’ll ever make. The right title does more than just sell the book, it can launch a personal brand that creates endless opportunities while pre-selling follow-up books and a wealth of other profitable products & services.
One of best examples of …
Your Personal Brand is Nothing if Not Global
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …
Personal Branding Interview: Debra Shigley
Today, I spoke to Debra Shigley, who is a journalist and author of the book The Go-Getter Girl’s Guide: Get What You Want in Work and Life (and Look Great While You’re at It). In this interview, Debra talks about strategies to get ahead fast at work, why you need to maintain a professional image, …
Are You Writing a Book to Build Your Personal Brand?
If you’re not writing a book to build your personal brand, you should be! The rewards of publishing a book for personal branding have been extensively documented.
But, don’t feel bad; you’re not alone in your desire to write a book, but, lack of progress getting published.
According to a recent study quoted in an …
Personal Branding Interview: Libby Gill
Today, I spoke to Libby Gill, who spent spent fifteen years as an entertainment industry veteran, heading public relations and corporate communications at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. She was also the branding brain behind the launch of the Dr. Phil Show and the author of You Unstuck. In this interview, Libby …
Personal Branding Interview: Tom Rath
Today, I spoke to Tom Rath, who is Gallup’s Global Practice Leader and has written three bestselling business books in the last decade, including How Full Is Your Bucket and Strengths Finder 2.0. In this very extensive interview, Tom explains how to be an effective leader, shares some insightful research results he’s analyzed over the …