Ideas for Promoting Your Ideas
“Sell the sizzle, not the steak,” said Elmer Wheeler.
Wheeler’s key message has always been that you have to focus on communicating the selling proposition; the primary reasons why others will want to buy your products, services, or ideas. Many people have innovative ideas for expanding and enhancing their images, reputations, businesses, or brands; but …
Making Good Decisions
You are required to make decisions everyday. Some are small and insignificant, yet others have enormous implications for your personal brand, career, relationships and happiness.
Sometimes you make mistakes and bad decisions. You may have blind spots, areas in the decision-making process you tend to miss or ignore. These blind spots may be linked to …
The Eeek True Hollywood Story
On Sunday afternoon, I spoke on personal branding to a group I’d never guessed needed to be coaxed into communicating: Hollywood screenwriters. But, there I was on behalf of Voyage Media and a line-up that included a producer, director, development exec, agent-type and other uber-connected people who have come together to help get these people …
Are You a Victim of Yourself
Are you getting in your own way? Are you sabotaging your own success? Are you knocking on your own door of achievement but refusing to open the door to let yourself in?
Meet Eric, Karen, Bill, and Deanna“I’m not one of those people.” Eric tells me. “I’m way beyond that. I’ve got my own …
2011 Job Market to Become Even More Competitive
If you thought last year’s job market was tough—and it certainly was!—then brace yourself for the 2011 job market because it could shape up to be a whole lot tougher! To effectively and successfully compete in the 2011 job market you’re really going to have to “up your game”!
Applicant-to-job ratioYou’re probably familiar with …
Be Unpopular
On Sunday night, I had dinner at RockSugar in Century City (the Jetson-style skyscraper park in Los Angeles). It’s typically impossible to get into, unless you are willing to wait a few hours. Along with my “I’m hungry now!” family, I waltzed into this one-of-a-kind Pan Asian palace, which is lined with golden statutes of …
Career Accomplishments Make A Powerful Brand Statement
“I’m having difficulty delivering my personal brand statement because I feel like I’m bragging and that’s hard for me,” said Marc during our video interview coaching session. Marc is an accomplished senior executive being pursued by Fortune 100 and global growth-focused companies alike. The experience of feeling like a personal brand statement is bragging is …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …
The New Era of Protean Careers
Welcome to the age of Protean Careers. Yes, Protean Careers; and best you get used to the term for it’s here to stay. Indeed, the American workplace has changed forever; and this is presenting significant problems for many who have come to depend on the “Industrial Age” workplace.
Consider This
* No jobs or careers …
What’s Your Preference, Thinking or Feeling?
Are you someone who prefers an impersonal work environment or do you seek a more personal touch? Identifying your personality preference for thinking or feeling helps you understand how your approach to work aligns with the task-oriented business world.
Personality type theory tells us there are two qualitatively different processes we can use when solving …