Do You Look The Brand?
Every Wednesday I moderate #brandchat – a high velocity twitter chat that happens weekly all around the subject of brands and branding. David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here – with a library of tidbits, resources and some stellar thought …
A Few Thoughts For The Aspiring Entrepreneur
1. Thou shalt not covet specific customers. Too many entrepreneurs get fixed on winning specific accounts that they become emotionally attached. You pin all of your hopes, dreams and company on that…one…special prospect. Here’s a tip I learned the hard way: don’t. Think instead about the overall quality of your sales funnel and your business …
Business Technique Creates Exponential Results
You had a dream and vision of going into business with your creative idea. It drew attention and your business began to grow. But then the economy took a turn for the worse, technology changed and you were standing there wondering what to do next.
Difficulties most entrepreneurs face are:
• Remaining current
• Feeling …
PSST..We’re All In Sales!
It always astounds me that people in lead business positions today still don’t see one of their main jobs as ‘sales’ focused.
Sales-”the moving of goods and services in exchange for value, the top line of the company report”. Without sales there is NO company. Today more than ever we are all in sales when …
Character Donations: The Anonymous Brand
A check was received anonymously for $300 by the American Red Cross. A $20 donation was made anonymously to help the suffering people in Japan. A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.
We’ve all heard the expressions “what goes around comes around” and “givers gain.” If …
A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
Personal Branding Interview: Alina Tugend
Today, I spoke to Alina Tugend, who is the author of Better by Mistake: The Unexpected Benefits of Being Wrong. Alina has been a journalist for more than twenty-five years and writes the biweekly consumer column “Shortcuts” for the New York Times business section. In this interview, Alina explains her research findings behind her new …
SIX Mis-Branding Mistakes That Ensure You WON’T Get Hired!
As a professional “headhunter” who deals with candidates and hiring managers each and every business day, I see the same “mis-branding” mistakes being made over and over by candidates every single day. (You can be assured that other “headhunters,” hiring managers and Human Resources professional also see them, each and …
With Personal Branding, There is NO Bare Minimum
A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”
As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …
Personal Branding Interview: Ken McElroy
Today, I spoke to Ken McElroy, who is the Principal and Co-Partner of MC Companies, the Real Estate Advisor to Robert Kiyosaki of The Rich Dad Company, and author of The Sleeping Giant. In this interview, Ken talks about when it makes sense to start your own business, why it’s not just all about the …