Category: Interview

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Personal Branding Inteview: Mel Robbins

Today, I spoke with Mel Robbins, who is a syndicated radio show host and a business success coach. She’s involved in so many different types of media that I wanted to get her impression of how they differ and what she likes the best. We also talk about what it’s like to interview celebrities like …

Book ReviewsCareer DevelopmenteBrandInterviewNetworkingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Juliette Powell

Today, I spoke with Juliette Powell, who is an author, blogger at the Huffington Post, and entrepreneur. We talk about her new book on social networking, how Obama’s social media campaign was successful, more about which social networks you should register for, networking strategies and more.

How did you come up with the title “33…
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Book ReviewsCorporate BrandingeBrandEmployer BrandingFuturesInterviewMarketingNetworkingPeoplePersonal BrandingPositioningSocial MediaSuccess Strategies

Personal Branding Interview: Rodney Rumford

Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Sally Hogshead

Today, I spoke with Sally Hogshead, who gives sound advice on how to radically engineer your career and why doing things differently than everyone else will help you stand out. She is an author, speaker and media commentator, who brings years of experience to this interview. We talk about her fancy website, some of the …

Book ReviewsCareer DevelopmenteBrandInterviewNetworkingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Bestselling Author Susan RoAne

Today, I spoke with Susan RoAne, who is a bestselling author and speaker. Her latest book is called Face to Face: How to Reclaim the Personal Touch in a Digital World. In this interview, we spoke about online communication versus offline communication, and the differences in technique. Susan also mentions how to manage your own …

Corporate BrandingFuturesInterviewNetworkingPersonal BrandingSocial MediaSuccess Strategies

Personal Brand Equity

Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …