Category: Interview

Book ReviewsCareer DevelopmentInterviewJob SearchPeoplePersonal BrandingRecruitmentSuccess Strategies

Personal Branding Interview: Susan Whitcomb

Today, I spoke to Susan Whitcomb, who is the founder and president of The Academies and author of the new book, The Twitter Job Search Guide. In this interview, Susan explains what her own branding model is as a career coach, what you should and shouldn’t include on a resume, and brand consistency for job …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingPositioningSuccess Strategies

Personal Branding Interview: Brett Blumenthal

Today, I spoke to Brett Blumenthal, who is the #1 Amazon bestselling author of “GET REAL” and STOP Dieting!, the founder of Sheer Balance, and a contributor to Shine from Yahoo!. In this interview, Brett talks about how she molded her personal brand with her corporate brand, how she decided on her career path, some …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingPositioningReputation Management

Personal Branding Interview: Dr. Doug Hirschhorn

Today, I spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked …

Book ReviewsCareer DevelopmentInterviewmagazineMarketingNetworkingPeoplePersonal BrandingSuccess Strategies

Personal Branding Magazine Issue 11 Seth Godin Interview Preview

For the February issue of Personal Branding Magazine, Seth Godin will grace the cover, with an exclusive and lengthy interview I conducted with him about his new book, Linchpin: Are You Indispensable. Out of all his bestselling books, this one is the closest related to personal branding because it focuses on becoming indispensable, meaning that …

Career DevelopmenteBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Joe Balestrino

Today, I spoke to Joe Balestrino, who is an SEO expert and writer for blogs such as Search Engine Journal. In this interview, Joe explains how companies can be successful without internet marketing, what we could know about with Google real-time search, lists some SEO strategies, mistakes people make when optimizing their sites, and argues …

Career DevelopmentInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Lisa Hoover

Today, I spoke to Lisa Hoover, who is a freelance writer and professional blogger. Her work includes being a contributing editor for Lifehacker and other major blogs. In this interview, Lisa talks about how to she become a professional blogger, who she admires, how she balances her time with multiple children, and some lessons learned.…