My Personal Branding Story Part 2 – Discovering Your Brand
This is the second of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Sometimes all it takes is a small and seemingly inconsequential event to make a major impact that springs you into action. In my first …
Blue Collar Personal Branding
Recently, I’ve heard chatter that promoting yourself online and building your personal brand is something only for high profile positions. Or, it’s for jobs and careers that are in marketing, PR or media relations. Honestly, I think this is true in mainstream.
Some high profile personal brands include:
CEO’s – Tony Hirsch, Richard Branson Marketers…Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
Graduating in This Economy
In Malcolm Gladwell’s Outliers, it is argued that the year you are born could have a monumental impact on the success you see in your lifetime. For example, in the 1860s and 1870s, the US economy went through an amazing boom. If you were lucky enough to be born in the 1830s, then you had …
Balancing Casualness and Formality
I just spent the past week at an industry conference, and after returning home, have come to appreciate the intricacies of personal branding and how you should conduct yourself when meeting a slew of new people, especially in a business setting.
The truth is, I am fond of people watching; I am fascinated by human …
Being a Smooth Operator
To be a smooth operator means you’re able to handle situations with ease, no matter how complex the situation is. It doesn’t matter whether you’re talking about dating, navigating a difficult situation in the office, or getting off the hook when you’ve gotten in some sort of trouble.
I remember …
Cut Through The Personal Branding Clutter
Have it your way. Talk all you want. Converse on Twitter. I do it too.
But at the end of the day, results speak for themselves. Networking by conversing on Twitter is plain and simple, a terrible way to network. Look at the top people on Twitter based on followers. The majority of them have …
Your Personal Branding Business Model
One of the most important aspects of creating a personal brand, is first attempting to determine what your goals are. Are you trying to become the President of the United States, the CEO of a Fortune 500 company, a serial entrepreneur, a social activist? This will certainly help you understand how to frame your brand, …
Seth Godin’s Tribes and Why The World Needs Personal Branding
I’d like to begin by thanking Dan for giving me the opportunity to contribute to Personal Branding Blog, which I will be contributing to on Saturdays. I recently had a chance to read Seth Godin’s new book Tribes.
My introduction to TribesI was at my desk a few months back, when the CEO of …
Your Personal Brand Has a Half-life
Relationships are only as strong as the value placed on the relationship by the least interested party. In other words – reciprocity defines the value of a relationship.
Consider: a guy may invest a great deal into a potential relationship with a girl (flowers, concert tickets etc). However, the bonds of their relationship are …