Category: guest post

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The “Music-Resume” Approach to Personal Branding

The problem

In mid-July, I was being smothered by the metaphorical unemployment mosh-pit at this summer’s hottest event for recent graduates: The Post-College Job Search. It’s a chaotic cluster of potential employees scrambling atop one another in hopes of landing a career launching entry-level position. It’s claustrophobic. There’s pandemonium. You might get stepped on if …

Brand Yourself AsCommunication & Networkinggen-yguest postJob SearchLifestyle & Habit BuildingMe 2.0PositioningRelationship NetworkingReputation ManagementSEOSocial Media

My Personal Branding Journey Part 9: Maintaining Your Brand

This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …

Brand MysteryBrand Yourself Asguest postMe 2.0Relationship Networking

My Personal Branding Journey Part 7: Strategies for Creating an Online Presence

This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If …

Brand MysteryBrand Yourself Asgen-yguest postLifestyle & Habit BuildingMe 2.0PositioningRelationship NetworkingSuccess Story

My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …

first-time author
authors cornerBrand Yourself AsCareer DevelopmentCommunication & Networkingguest postLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

How to Avoid the 11 Biggest Mistakes of First-Time Authors

Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.

Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …

Brand Yourself AsCareer DevelopmentCommunication & Networkinggen-yguest postLifestyle & Habit BuildingMe 2.0Relationship Networking

My Personal Branding Story Part 4: I am a Renaissance Worker

This is the fourth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Over 500 years ago, a new vision of human beings began to emerge during the Renaissance period that “considered man empowered, limitless in his …

Brand MysteryCommunication & Networkinggen-yguest postMe 2.0Relationship Networking

My Personal Branding Story Part 2 – Discovering Your Brand

This is the second of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Sometimes all it takes is a small and seemingly inconsequential event to make a major impact that springs you into action. In my first …

Brand Identity & Self-DiscoveryeBrandeventsguest postNews & AnalysisPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

All in all, last Friday was probably a good day for Dan Baum.

The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

At 1:46pm on May 8, Baum …