Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Are You “Paralyzed by Potential?” Get Over It!
Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book.
When you’re trapped by potential, you never …
Lessons From a Year of Personal Branding Blog Posts
I’d like to share some of the lessons I’ve learned from a year of posting on Dan’s Personal Branding blog.
A little over a year ago, on August 5, 2009, I posted my first post, the 11 Biggest Mistakes Made by First-Time Authors.
My goal in sharing the following is to encourage you to post …
Web Design Tips to Sell Books and Build Brands
Web design is usually approached from a subjective or an aesthetic, or I like blue! point of view; but if you really want your site to sell books, products, and services while building your brand, you have to know a bit about the psychology of your website visitors.
That’s the message Susan Weinschenk delivers in …
Have You Chosen a Brand-Building Book Title?
Your choice of book title plays a major role in the ability of your book to build a strong and lasting personal brand. Choose the right book title, and your brand is off to a strong start.
Choose wiselyChoose the wrong title, however, and you’re just one more author still looking forward to establishing …
Your Book Idea into a Published Brand-Building Book
Writing is the biggest obstacle between ideas and personal brands; unless you take action on your ideas and actually write your article, start your blog, or finish your book, your ideas will never turn into career-enhancing SEO visibility and a brand-building published book.
And, it’s not just writing a book! The ability to take action …
Timeless Book Titles Build Lasting Brands
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date.
A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks!
What’s wrong with “instant bestsellers?”With proper promotion at book …
Personal Branding Lessons From Coca-Cola
No matter what you think of Coca-Cola, you have to admit they excel at branding. It’s mind-blowing that a fizzy drink has 5.9 million fans on Facebook – and that’s just their main fan page too – there are many other related pages for specific countries or drink types. This popularity got me thinking about …
Convert Your Brand Building Book Into a Blog…and More Profits
Although you may be familiar with the idea of writing a book a little at a time, as a series of blog posts, you may not have thought about leveraging books into blog posts – -and creating new brand building and profit opportunities.
Bud Bilanich, the Common Sense Guy, however, provides a template for a …
Should You Pay to Get Your Personal Branding Book Published?
It may seem strange to talk about paying to get your personal branding book published, while the media often talks about celebrities receiving 6-figure advances. What’s going on?
Celebrities, of course, is the key word in the above.
Politicians, their wives, their ex-wives, ex-CEO’s, and television personalities often get big buck advances. But, this only …