Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…12 Ways Writing a Brand-Building Book Resembles Exercise
After reading Bill Connolly’s recent interview with Jonathan Fields, and spending the day reading Jonathan Fields’ latest book, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, I was struck by the similarities between writing a brand-building book and starting an exercise program.
The more I thought about the parallels between writing and exercise, the …
Best Practices for One Sheet Personal Brand-Building Success
They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.
One of the best ways you …
Writing Tools, Part 3 – iPad Applications for Authors
In less than a month, my Apple iPad, quickly became an essential writing tool helping me save time building my brand by planning, writing, promoting, and profiting from published books.
This is not to say, of course, that the iPad is a replacement for desktop or laptop computers. But, the iPad certainly complements them, adding …
Writing Tools, Part 2 – Living With An iPad
In less than a month, my Apple iPad has become an everyday writing tool, significantly increasing my efficiency and effectiveness.
In Part 1, last week, I described some of the specific ways I use my iPad for writing and marketing.
This week, I’d like to describe my reactions to the iPad as a newcomer to …
Position Your Brand for Today’s Transformations
Branding your company, products, and services has always been important—even more so today as we have access to brands from all over the world fighting for relevance in the consumer’s mind. That means you need to find new ways to stand out to gain attention.
I recently heard about an interesting study where researchers, using …
Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
Questions to Ask Before Writing and Self-publishing
As a business owner, career-builder, or self-employed professional, your time is too valuable to write a book simply because you want to to see your ideas in print.
Unless you’re writing for creative expression, your book …
7 Writing Tips for Half-Written Brand-Building Books
If you’re wondering what to do with a half-written brand-building book on your computer, you’re not alone!
No matter how frustrated and sad you may feel, it’s important to remember that you’re not alone!
Experienced authors, as well as emerging authors writing their first brand-building book, often find themselves forced to deal with incomplete books. …
Save Time Turning Ideas Into Profitable, Brand-Building Books
The faster you can turn your book ideas into an organized table of contents, the faster you can write and self-publish a profitable, brand-building book.
Self-employed professionals writing books to build their brand, enhance their credibility, and increase their search engine visibility often focus exclusively on the writing…when they should be focusing on planning and …