The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
14 Ways to Personally Thank Customers and Boost Loyalty
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions …
Do the Opposite of What the Industry Leaders Do
When people dig for gold, don’t pick up a shovel and dig with them; instead, sell shovels.
The best way to stand out above the crowd is to do the opposite of what everyone else is doing. But for companies and professionals, it doesn’t make sense to blindly go against the crowd. Instead, it’s best …
Personal Branding Interview: Adam Gilbert
I recently spoke to Adam Gilbert, who is a nationally recognized health, fitness and motivational expert and trainer. He is the Founder and Chief Body Tutor of MyBodyTutor, a company he created to help people stop making excuses when it comes to health and fitness, by providing daily and personal accountability like no other company …
Reducing Friction: Too Many Minds
There’s a scene in the movie “The Last Samurai” that I absolutely love; in this scene, Tom Cruise keeps getting beat by a swordsman in training. His friend approaches him and says, “Please forgive; too many mind… mind the sword, mind the people watch, mind enemy – -too many mind.”
The lesson learned: when you …
Five Personal Branding Tips for Musicians
Some of the best and worst personal branding practitioners I know are musicians. The good ones promote the bejeezus out of themselves everywhere and anywhere they can. The bad ones book a gig, post something to Facebook (maybe), send a few posters to the venue, and leave it at that.
Here are five personal branding …
If I Were to Start Over, What Would I do Differently?
Nothing can take the place of experience, but there have been a few hurdles that I’ve experienced in my startup career that I’d love for others to avoid. A startup career is not a sprint, rather, it’s a slow and steady race on an obscure, unforeseen path. The less obstacles that you run into, the …
Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
The Parent Dilemma
Parents want what is safe and secure for their children. Growing up, my mom and dad told me to get good grades, go to a great university, and get a high-paying job after I graduate. They also encouraged me to get my MBA and work hard so that I can climb the corporate ladder.
But …