Starting a Business has Never been Easier
There has never been a better time to start a business. Of course, the million dollar question is… What Business?
A recent article on Read-Write-Web talked about the massively reduced costs of acquiring the technology to design, develop and deploy a solution. Costs have come down by an order of magnitude to secure the infrastructure …
11 Ways a Podcast Can Help Build Your Brand
The following answers are provided by members of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs …
Lessons on How Not to Sell
The introduction began on the right footing. An agreement was made to be a guest on the radio show. The station boasted having many thousands of listeners and that people were clamoring to be interviewed. Instead of the usual 30-60 minute timeslot scheduled by other stations, this interview was allotted only eight minutes.
At the …
Personal Branding Weekly – Cursed By This Myth?
Have you heard that knowledge is power?
Well, that’s a myth.
Knowledge alone is not power. Applied knowledge is power.
If you want to be average and not stand out, then you’ll operate on this myth. Think about it. How many people do you know who really know a lot? Ask them any factoid, piece …
Promote and Profit with Education-Based Marketing
Consumers today are savvy when it comes to spending their money. No longer do they fall for traditional marketing tactics. Instead they are researching, getting referrals and vetting businesses before buying goods and services. But marketers can be savvy, too, by shifting their focus on sales and instead building trust and rapport through education-based marketing.…
Top New Social Networks for Branding
When it comes to social media marketing for your personal brand we often think of using Facebook and Twitter as our main networks. But what about taking advantage of other up and coming outlets? There are several new sites to take a look at.
Having a strong social media presence is important to building your …
Small Business Owners: Is Your Personal Brand Suffering?
Everyone read email today.
By the time this post publishes, not everyone will have posted on Facebook, or even tweeted, added to your Snapchat story, pinner something or not had any time to put anything on Instagram – yet today.
Yet, we’ve all read email. In fact, most have read it four times already today. …
Sales Errors to Avoid to be Successful
In the early 1990’s it was assumed that saleswomen would not be successful in a sales career. Realizing this, any woman who wanted to succeed was able to take that demeaning thought and turn it into their advantage.
Smart women would take the top male producer out to lunch and include alcohol to soften the …
Personal Branding Weekly – Stand Up to Stand Out
I did say that you need to stop doing it yourself.
This week I wrote that you have to get out of the mindset of “do it yourself” when it comes to networking.
Yet, one thing you can do yourself is stand up to stand out when you network.
Get off your rear! I mean …
Not Getting Results Using Social Media? Here’s Why
Three simple tactics for getting measureable business results using social media.
Approximately 73% of online adults use some form of social media. Chances are your next hiring manager, client, or strategic partner are either using social media, or one of their close connections are. As professionals, we now have previously unheard of free access to …