Category: entrepreneurship

Book ReviewsentrepreneurshipMarketingPersonal Branding

Captivating Captivology: An Interview with Ben Parr

From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …

entrepreneurshipReputation ManagementSuccess Strategies

Errors to Avoid and Communication Consistency Will Fuel Sales

Nothing is more distressing than to try to work with someone who is inconsistent throughout all of their communications. This includes verbal, written, and behavior in addition to body language and facial expressions.

The inconsistency is troubling because it raises the question of whether the person may be trusted. As a business professional it is …

entrepreneurshipProject ManagementSuccess StrategiesWorkplace Success

Eliminate Excruciating Problems Fast With 1 Simple Rhyme

You know how badly you need some go-to life hacks that really work.

We all do. We need super effective strategies that don’t involve buying one more app, signing up for a new dashboard or watching instructions on YouTube.

You certainly don’t need to be touted about TaskRabbit or Fiverr or any of these so-called …