Category: Employer Branding

Personality
Employer BrandingJob SearchSuccess StrategiesWorkplace Success

Do Personality Tests Lead to Better Hiring Decisions?

It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I.

Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization.

Due to its importance, predicting the future success of an applicant is a difficult, …

Recruiters
Employer BrandingmanagementRecruitmentSuccess Strategies

3 Killer Recruiting Mistakes Small Businesses Make

As someone who started a business from an apartment, I can empathize with entrepreneurs and I constantly root for the start-ups who come to our recruiting firm for employees. As a matter of fact, we have an entire group solely dedicated to small business clients simply because entrepreneurial firms need significantly more help with their …

MotivatedEmployees
Career ResourcesEmployer BrandingRecruitmentSuccess Strategies

Is Recruiting Your Competitors’ Sales Employees Profitable?

With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This is understandable. On the surface, the strategy appears to carry merit. Employers assume that those who have experience in a field will need less ramp-up time, less handholding from management and will have …

Twitter
Brand Yourself AsEmployer BrandingMarketingPersonal BrandingPositioningSocial MediaSound Branding

Now It’s Time To Show Your Character(s) On Twitter

In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …

Podcasting
Brand Yourself AsCareer DevelopmentCorporate BrandingEmployer BrandingMe 2.0Personal BrandingSkill DevelopmentSound Branding

Branding Lesson: Revels, Advocate

As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

Working Together
Corporate BrandingEmployer BrandingPeoplePersonal Branding

Elements of a Great Company Culture

A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …

Employer BrandingPersonal BrandingRecruitmentReputation Management

The Most In Demand Employers in North America

LinkedIn recently released the list of North America’s 100 Most in Demand Employers of 2015. The ranking was based on company awareness on LinkedIn. LinkedIn looked at how many people viewed employees’ profiles, how many users followed the company pages within last year, and the level of member interest in job ads of each company …