Personal Branding Interview: Harry Beckwith
Today, I spoke to Harry Beckwith, one of the world’s most respected marketers, has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. Harry first book, Selling the Invisible, was named one of the top ten business and management books of all time. In this interview, Harry talks about personal branding from a …
What Type of Personal Brand Do You Want to Develop?
Your personal branding strategy depends solely on your long-term goals. You have to brand yourself for the career you want, not the job you have. This means that how you brand yourself online is completely dependent on your chosen career path: employee, entrepreneur, and consultant. Each of these types of workers has to maintain their …
Personal Branding Interview: Jim Kukral
Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
Five Email Oversights That Kill Your Brand
Sometimes, with the pressure to do a good job on the big things – close the sale, deliver the code, solve the problem – we overlook the little things along the way, and destroy the very brand we are trying to create.
I knew I had to write this blog thirty minutes ago when I …
Personal Branding 24/7: You’re Always On
As the number of users exponentially grows on social networks, the demand for every single person to have their own “air time” increases. We will constantly have to work harder to become known and remembered now and in the future. If I don’t see your face online every day, then I forget about you when …
5 Ways Guest Blog Posts Build Your Personal Brand
If you wanted to grow a new blog quickly, or give a boost to an existing blog, one of the best ways would be to guest post on relevant, popular blogs that are read by people who will probably want to read your blog too.
For example, Darren Rowse’s Problogger is one of the most …
Personal Branding Interview: Judy Shapiro
Today, I spoke to Judy Shapiro, who is Chief Brand Strategist of Cloud Linux, CEO of engageSimply a social media/ direct marketing communications company and contributor to AdAge.com. In this interview, Judy talks about how she got started in the advertising world, how the industry has changed since she started, calculating the ROI of social …
3 Best Free Twitter Background Makers for Your Personal Brand
How to have a personal brand-building background image on your Twitter profile that looks like it came from a professional graphic designer… almost.
Although there are many websites that let you download Twitter backgrounds, here I focus on the few sites that let you generate backgrounds with your own personal branding information.
1) TwitbacksAlexa: …
The Age of Resistance is Upon Us
We are living in a very different world than we were a few years ago. We are now inundated with so much content and advertising, across so many media streams, that we’ve started to become resistant. We are opting out of email newsletters, unsubscribing to magazines and newspapers, unfollowing on Twitter, de-friending on Facebook, and …