Personal Branding Interview #2: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative, the author of Blogging All-in-One For Dummies, and a columnist for Forbes.com and Entrepreneur.com. This is a follow-up interview to the one I had with Susan at the end of 2009. In this interview, Susan talks about the current state …
Personal Branding Interview: David Brier
Today, I spoke to David Brier, who is a award-winning brand identity designer, author and branding expert. He is the author of Defying Gravity and Rising Above the Noise. In this interview, David talks about brand identity for people and companies, logo’s and slogan’s, and more.
What goes into a corporate brand identity? Would this…Announcing the Launch of Millennial Branding, LLC
Back in 2007, I had a vision of creating a “personal branding world.” A world in which everyone would have the opportunity to stand out and achieve success through the internet. The blue logo compass with the black silhouette, that you still see on all of my websites today, was established to become your guide …
The Quantity vs Quality Debate Revisited
In the past six months, my view on quantity versus quality when it comes to fans, followers, and customers has drastically changed. I’ve written before on the perception of having a large network, and how that will help you secure new opportunities. Chad Levitt, has also penned a post on this blog about the quality …
Karma and Your Brand Reputation
Anything that is posted online can always come back to haunt you in the future. I’m starting to see bloggers who feel that they can become more successful when they taunt and bully others in a public setting. These individuals, whom I won’t name, can justify their blog posts based on facts uncovered online. The …
Quality vs. Quantity: What do you Think is Best?
Last week @danschawbel and I caught up over lunch and something we touched on was whether the best strategy moving forward for personal brands was the debate between quantity or quality of content. I love this discussion because it really makes you think about what you want to stand for and the perceptions that others …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
R.I.P Facebook as a Marketing Platform
Last Monday, I wrote about how Twitter isn’t a marketing platform anymore and suddenly the web was buzzing. I’ve been blogging since 2006 and I’ve never seen this strong of reaction on my own blog. There were over one hundred comments, seven hundred retweets, and two hundred shares on Facebook. I’ve never felt very controversial, …
Personal Branding Interview: Matthew Rothenberg
Today, I spoke to Matthew Rothenberg, who is the editor-in-chief for TheLadders. amd previously he worked at Ziff Davis Media, ZDNet, CNET, and Hachette Filipacchi. In this interview, Matthew talks about how executives get jobs, online branding in an executive job search, job search tips, and more.
How are executives getting jobs now, aside from…Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
The personal brands …