Category: eBrand

Brand Identity & Self-DiscoveryeBrandInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Maggie Mistal

Today, I spoke to Maggie Mistal, who is a career coach, radio host, TV contributor and blogger.  Maggie is Martha Stewart Living Radio’s Career Coach on SIRIUS and XM Satellite Radio.  In this interview, Maggie talks about career coaching, from the qualifications you need, to what makes a successful career coach, how to keep your …

Communication & NetworkingeBrandMarketingNetworkingRelationships & Personal GrowthSocial Media

How to Gain Market Share With Social Media

Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:

Use the right tools for the right audience

Twitter and Facebook are not the answers to every social media …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewRelationships & Personal GrowthReputation ManagementSocial Media

Personal Branding Interview: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …

Brand Identity & Self-DiscoveryeBrandRelationships & Personal GrowthSocial MediaSuccess Story

Success Story: Build Your Personal Brand to Land Major Clients

From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list.  The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …

Brand Identity & Self-DiscoveryeBrandEducationEmployer BrandingeventsInterviewNetworkingRelationships & Personal GrowthReputation ManagementSocial MediaSuccess Story

Use Personal Branding to Increase Your Sales

A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …

Brand Yourself AseBrandRelationships & Personal GrowthReputation Management

Personal Brand Taglines

I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers:  the brand tagline.

For the class, I’ll be looking at taglines for cities, counties, and countries.  But …

Brand Yourself AsCareer & WealthCommunication & NetworkingeBrandJob SearchLifestyle & Habit BuildingMarketingRelationships & Personal GrowthReputation ManagementSocial Media

Twitter Personal Branding Q + A #2

Answers to recent questions people are asking on Twitter about personal branding.

Branding for career purposes only or not

Mohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?

Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …

eBrandJob SearchLifestyle & Habit BuildingRecruitmentRelationships & Personal GrowthSocial Media

REPORT: Professional Networking Dominates Job Boards

As you a already well aware, I believe that job boards won’t exist in the future and that the transaction between hiring managers and applicants will be completely networked. Therefore, your network will become your only insurance policy and people will become the ultimate asset to your career.  You won’t be conducting a job search …