Category: eBrand

eBrandRelationships & Personal GrowthReputation ManagementSocial Media

Linkedin Profile Organizer and Killer Traffic Tip

Linkedin announced some new functionality this week with its new Profile Organizer. Now you have the ability to save profiles, organize your connections into folders, and add notes to any or all of your connections. Pretty cool stuff!

Linkedin is currently offering a free 30 day trial for anyone who would like to try out …

eBrandRelationships & Personal GrowthReputation ManagementSocial Media

Personal Brand Audit: What’s Your Online Visibility Score?

This is the fourth in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand effective and up to date. (See Part 1: LinkedIn Audit, Part 2: Facebook Audit, and Part 3: Google Audit).

What is visibility?

The hallmark of a strong personal brand online is …

Book ReviewsBrand Identity & Self-DiscoveryeBrandInterviewRelationships & Personal GrowthReputation ManagementSocial Media

Personal Branding Interview: Adam Penenberg

Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company.  In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …

Communication & NetworkingeBrandMarketingPositioningRelationships & Personal GrowthSocial Media

How to Brand Yourself Without Alienating Your Company

There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately.  I’m prone …

eBrandRelationships & Personal GrowthReputation ManagementSEOSocial Media

Twitter Personal Branding Q + A #3

More answers to recent questions people are asking on Twitter about personal branding.

Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?

Jacob Share, @jacobshare:

Your capacity to convince people that you are what you say you are.

Ideally that means having an authentic personal brand, one that is just …

Brand Identity & Self-DiscoveryeBrandInterviewMarketingPositioningPRRelationships & Personal GrowthSocial Media

Personal Branding Interview: Sarah Evans

Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more.  I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there.  In this interview, we talk about her personal …

eBrandRelationships & Personal GrowthSEOSocial Media

Personal Brand Audit: What’s Your Google Score?

This is part 3 in the “Personal Brand Audit” series. Feel free to start at the beginning with Part 1: LinkedIn Audit and Part 2: Facebook Audit.

Google is today’s instant reputation check

Google is how we find out more about people: first dates, business partners, celebrities, clients. It’s fast, easy, and objective. That’s why …