Category: Corporate Branding

Career DevelopmentCorporate BrandingeBrandEmployer BrandingPersonal BrandingReputation ManagementSocial Media

Why Would Any Company Care About Personal Brands?

With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?

Every industry along with the companies within that industry have acronyms that they use exclusively.  J.L.P. is one acronym used by well known international retail giant.  It stands for “just like picture”. And, now copycat …

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Personal Branding Interview: Susan Gunelius

Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative.  She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon.  In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …