Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
“Cool” Personal Brands Create a Lasting Impression
Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” …
How to Create a Personal Brand by Becoming a Thought Leader
Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.
People don’t buy…How to Lay the Brand Foundation for a Consulting Business
Reader question<
“I have recently gone solo and started a consulting business (with a handful of employees)… from a social networking branding perspective (i.e. twitter, blog etc.) should I concentrate on building myself or my company brand. I know the answer is both, but which one first and foremost would you recommend, for example should …
Create a Winning Social Media Strategy For Your Brand
Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …
Schawbel Report: The Current State of Personal Branding [December 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …
Personal Branding is Your Secret Weapon in the Battle for Jobs
Today, I spoke with Liz Goodgold, who is a long time branding expert, speaker, author and consultant. Liz provides a great endorsement for the fine art of personal branding 😉 and she also has great ideas around how entrepreneurs can market themselves, as well as how people can become more visible as a corporate employee. …
Personal Branding Through the Eyes of a B2B Marketer
Today, I spoke with Dianna Huff, who gives us a unique perspective on personal branding through the eyes of a B2B communications expert, whose been in the marketing game for years. We discuss traditional and new marketing tools that can be used for businesses, as well as individuals, to maximize brand strength. Dianna reminds us …