Personal Branding Interview: Linda Bustos
Today, I spoke to Linda Bustos, who works for Elastic Path Software and is an award winning blogger at the Get Elastic eCommerce Blog. In this interview, Linda talks about inbound and outbound marketing, why personal branding is important to Gen-Y, shares her avatar advice and more.
What does it mean to ‘get elastic’?Though …
Personal Branding Interview: Don Bulmer
Today, I spoke to Don Bulmer, who is the Vice President of Global Communications at SAP AG. In this interview, Don talks to us about the most important aspect of his personal brand, how social media is changing marketing, how social networks make it easier for companies to grow their audiences and much more.
What…Personal Branding Interview: Bruce Turkel
Today, I spoke to Bruce Turkel, who is an author, speaker and consultant on branding. In this interview, Bruce talks to us about how important personal branding is to his clients, how to apply corporate branding strategy to personal branding, his seven steps to brand value, how to stand out as a speaker and much …
REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Re-Branding is More Than a Logo Change
In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?” What bubbled up was “re-branding”.
Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …
Personal Branding Interview: Tamar Weinberg
Today, I spoke with Tamar Weinberg, who is the community manager at Mashable, and author of the new book The New Community Rules. She also just had a baby! In this interview, Tamar discusses social media tools for business purposes, blogging and microblogging, explains how important it is for companies to join the conversation online …
Personal Branding Interview: Jim Champy
Today, I spoke with Jim Champy, who is the Chairman of Perot Systems, a New York Times bestselling author and the author of a new book called INSPIRE!. In this interview, Jim talks about how we can inspire customers, how companies can keep their employees motivated during a recession, the importance of authenticity and transparency, …
Personal Branding Interview: Harry Paul
Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy. In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …