Category: Corporate Branding

Corporate BrandingLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

Google vs. Facebook Mark: Google Loses the Battle

Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.

Goliath Google launches +

Google launched it’s own social network, Google+, in July …

Corporate BrandingLifestyle & Habit BuildingRelationships & Personal GrowthSuccess Story

Ayoung-Chee Wins Project Runway Because of Personal Branding

Season 9 of Project Runway may be the first time anyone, including the famous Tim Gunn himself, has seen his infamous words “make it work” taken so seriously. The stylist, from Trinidad, that scored the most shocking win in Project Runway history, Anya Ayoung-Chee, had no garments constructed when Gunn visited her hometown studio a …

Brand Identity & Self-DiscoveryCorporate BrandingFuturesguest postMarketingRelationships & Personal Growth

Position Your Brand for Today’s Transformations

Branding your company, products, and services has always been important—even more so today as we have access to brands from all over the world fighting for relevance in the consumer’s mind. That means you need to find new ways to stand out to gain attention.

I recently heard about an interesting study where researchers, using …

Brand Identity & Self-DiscoveryCorporate BrandingEmployer BrandingMarketingRelationships & Personal GrowthReputation ManagementSocial Media

Avoid Using Your Employer’s Name in Your Twitter Account

Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.

Let’s say you work for Lamplighters Lighting Solutions and you launch …

Brand Identity & Self-DiscoveryCorporate BrandingInterviewMarketingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Jason Keith

Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.

You say…
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Brand Yourself AsCorporate BrandingLifestyle & Habit BuildingRelationships & Personal Growth

Incorporating Time Tested Tactics Into a New Age Game

When thinking of ways to positively position yourself long-term at a company, agency, or firm, it’s overwhelmingly obvious that you need to think outside the box when going about your duties. Supervisors certainly like to see fresh ideas and a streak of independence in their workers. The only thing they like to see more is …

Career & WealthCorporate BrandingLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

Prevent Extinction: Engage Your Contacts

Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…