3 Tips to Making Great Video at Conferences
Why is an internet provider writing blog posts like “3 Ways To Make Your New Brand Bloom” or uploading videos called “3 Tips and 1 Must-Do From (Marketing Expert) Ann Handley”?
With Cox Blue, Cox Communications wants to be a resource for marketing know-how, not just a company that will hook up your wifi. Ever …
Your Branding – Super Bowl or Super Bust?
This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.
Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …
8 Personal Branding Standouts Who Inspired Us in 2012
Who created a standout personal brand in the past year, and what made it so special and inspiring?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …
Every Brand is a Newsroom in 2013
Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.
Writing, interviewing, …
10 Tips for Reacting (or Not!) to Bad Brand Publicity
Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …
The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
7 Content Curation Tips for Personal Branding Success
I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs.
As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding.
Content curation can save you time …
14 Ways to Personally Thank Customers and Boost Loyalty
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions …
Does Facebook Subscribe Help or Hurt Your C-Level Branding?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …