The Demise of Job Boards and the Rise of People Searching
We’re all familiar with the term “job board.” In fact, there are hundreds, if not thousands, of job boards in existence. Some you may know about and others you may never know about. You’ve obviously heard of Monster.com, Careerbuilder.com and Yahoo! Hotjobs because they are large brands, with large news distribution partners (Careerbuilder has CNN …
Personal Branding Interview: Andy Nulman
Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.
How important…Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah
Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.
He tells it best:
10 lessons we can learn from Bernard Lachance’s inspirational success<
Believe in yourself<
Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …
Personal Branding Interview: Daniel Coyle
Today, I spoke with Daniel Coyle, who is a contributing editor for Outside magazine, and a New York Times bestselling author. His latest book is called The Talent Code, which he discusses in the below interview. Daniel defines talent, gives some great examples of talented people, explains the attributes of talent, how he’s used his …
Personal Branding Interview: John Kador
Today, I spoke with John Kador, who is a New York Times bestselling author and author of the new book, Effective Apology. In this interview, John discusses how executives can earn more money by apologizing, the significance of the word “sorry,” the power of authenticity, some great examples and more.
Can you explain how executives…5 Ways to Conquer Your First TV Appearance
I’ve learned a lot about the media over the past few years, from being interviewed by major magazines and online news sites, to calling into a few radio and podcast shows and then by taking a major step with a TV appearance. If you asked me a few years ago if I thought I’d be …
Personal Branding Interview: Robin Koval
Today, I spoke with Robin Koval, who is the President of The Kaplan Thaler Group, a bestselling author, and the author of her latest book called The Power of Small. In this interview, Robin talks about her personal brand building approach, how her successful marketing program for AFLAC can translate into personal brand success, how …
Don’t Trust Spell Check to Safeguard Your Personal Brand
If part of your personal brand strategy involves blogging, you’ve probably run into publishing regret once or twice.
I’m not talking about the publishing regret that comes from writing something snarky online and having it come back to bite you when you’re applying for your next job. I’m talking about the embarrassing typo mistakes that …
Personal Branding Interview: Jim Champy
Today, I spoke with Jim Champy, who is the Chairman of Perot Systems, a New York Times bestselling author and the author of a new book called INSPIRE!. In this interview, Jim talks about how we can inspire customers, how companies can keep their employees motivated during a recession, the importance of authenticity and transparency, …
Be Positive About Your Personal Brand
Today’s post will focus on how having a positive outlook can help you create your personal brand. A large portion of your success can be attributed to your attitude and outlook towards things. Learn how to harness the positive power available to you as you create your personal brand and strive for meeting your other …